253: Fiona Easdale, Olympian & co-founder YSE Ski

253: Fiona Easdale, Olympian & co-founder YSE Ski

In today’s episode Iain speaks with Fiona Easdale, managing director and co-founder of the Val d’Isere chalet specialist YSE Ski.

She was racing downhill in the Winter Olympics at just 16 years old, then worked in sports management with World Cup winning footballers, before her return to the ski industry with Bladon Lines.

There, she rose through the ranks to become managing director, before going off on her own to set up YSE Ski with John Yates-Smith – a company that’s now been in business for over 30 years.

This episode is the latest in a series of podcasts I’ve been publishing focussing on women in the snowsports industry. Previous episodes have included BBC Ski Sunday presenter Chemmy Alcott, GB Snowsport CEO, Vicky Gosling and former-Erna Low MD, Joanna Yellowlees-Bound.

Intersport Ski Hire Discount Code
If you want to help The Ski Podcast and save yourself some money this winter…just use the code ‘SKIPODCAST’ when you book your ski hire at intersportrent.com.

That applies to any ski hire booked in their massive network across France, Austria and Switzerland. You’ll get a guaranteed additional discount, or simply take this link for your discount to be automatically applied.

SHOW NOTES

Listen to Iain’s interview with John Yates-Smith in Episode 231 (3:45)
Read Iain’s summary of the latest Mountain Trade Network research (5:45)
Fiona competed in the 1976 Winter Olympics at just 16 years old (7:00)
Seba Johnson is the youngest Alpine skier to compete in the Olympics at 14 (7:30)
Fiona joined the Downhill Only Ski Club in Wengen (8:30)
Fiona finished 34th in Downhill, 37th in GS, 18th in Slalom and 10th in the Combined (11:30)
“Nobody gives us a chance. Why should they against the Alpine countries? But we’re having a go!” (13:30)
Konrad Bartelski was also at Innsbruck (15:00)
John Curry won gold for Team GB in the ice skating (16:00)
Fiona was injured in an Europa Cup race in Flaine (18:30)
IMG is a sports management agency (20:15)
Listen to Episode 252 about the Rise and Fall of Bladon Lines (21:45)
Fiona rose from Contracts Manager to MD (23:00)
How did it end at Bladon Lines? (29:00)
The founding of YSE (30:00)
Of 30 resorts offered by Bladon Lines, 60% of profits were in Val d'Isere (31:00)
YSE is a Val d’Isere specialist (33:45)
Dealing with global crises (35:00)

Feedback
I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com

If you like the podcast, there are three things you can do to help:

1) Review us on Apple Podcasts or Spotify
2) Subscribe –it every episode will automatically be downloaded for you
3) Book your ski hire with Intersport using the code ‘SKIPODCAST’ or take this link

You can follow Iain @skipedia and the podcast @theskipodcast or WhatsApp

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30: Ski Touring in Morocco, Powder Technique & Eddie The Eagle Pt2

30: Ski Touring in Morocco, Powder Technique & Eddie The Eagle Pt2

In this episode Iain and Jim find out how to ski powder and service skis, discover you can do a GCSE in skiing, rejoice in Team GB success (and how Eddie 'The Eagle' feels about it). There's ski touring in Morocco and more bad news for 'The Jump'.

12 Helmi 20191h

29: Eddie The Eagle, La Clusaz, Folie Douce in Cham

29: Eddie The Eagle, La Clusaz, Folie Douce in Cham

n this episode Iain chats to Eddie ‘The Eagle’ Edwards about how life has changed since the movie, Jim reviews La Clusaz and finds out more about how to service skis properly. We discuss the best value ski resorts, cheese vending machines, ski touring in Courchevel and the new Folie Douce hotel in Chamonix. There’s all that and much more in this 29th episode of The Ski Podcast. Don’t forget that all pod listeners can claim a 10% discount a the north west’s premier ski and snow centre Chill Factore using the code (‘SKIPOD10’).

29 Tammi 20191h 9min

28: Wolves in the Alps, How Cows Prevent Avalanches & Ski Sunday Returns

28: Wolves in the Alps, How Cows Prevent Avalanches & Ski Sunday Returns

In this episode Jim and Iain discuss the increase in the number of wolves in the Alps, we find out how cows prevent avalanches and Jim tests a new eco-friendly boot dryer. Jim brings us up to date on life in La Clusaz, we celebrate the return of Ski Sunday and Dave Ryding's successes and Chemmy Alcott discusses skiing after pregnancy. There's all that and much more in this 29th episode of The Ski Podcast. Don't forget that all pod listeners can claim a 10% discount a the north west's premier ski and snow centre Chill Factore using the code ('SKIPOD10').

14 Tammi 20191h 5min

27: La Rosiere, St Anton, Chamonix & La Clusaz

27: La Rosiere, St Anton, Chamonix & La Clusaz

In this episode Jim and Iain swap Secret Santa presents, we have updates from Betony in Chamonix and Becky in St Anton. Jim prepares for his move to La Clusaz and Iain reports live from La Rosière. The boys discuss the new Graystone training facility in Manchester, touch on Brexit and reminisce about classic apres-ski bands in the Alps.

26 Joulu 201856min

26: Skiing in Scotland, Swindon & Méribel

26: Skiing in Scotland, Swindon & Méribel

In this episode skiing we find out how to ski in Scotland all year round, get the latest news from Méribel and discuss the new snow centre in Swindon. Jim and Iain also reveal who described the pod as 'a pretty good listen', find out how you train for snowboard cross and discuss whether cancelling events in a ski resort guarantee bad PR.

12 Joulu 201857min

25: St Anton, Charlotte Bankes & Billy Morgan's favourite resort

25: St Anton, Charlotte Bankes & Billy Morgan's favourite resort

This episode Iain and Jim discuss the lack of snow in (most of) the Alps, Iain asks new GB snowboardcross athlete Charlotte Bankes why she defected from the French team and Billy Morgan reveals his favourite ski resort. Andy reports with the latest news from St Anton, Dave shows Jim how to turn and possibly we feature Steve from Val d'Isere talking about Tignes.

28 Marras 20181h 1min

24: Billy Morgan, Chemmy Alcott v. Graham Bell and Inside Chill Factore

24: Billy Morgan, Chemmy Alcott v. Graham Bell and Inside Chill Factore

This episode Iain reports back from the London Ski Festival with interviews with Olympians Billy Morgan, Graham Bell and Chemmy Alcott as well as world-record breaking snowboarder Jamie Barrow. We have guest reports from Dave in Verbier and Steve in Val d'Isère and Jim goes behind the scenes at the Chill Factore in Manchester, where listeners can claim a 10% discount using the code code ('SKIPOD10'). Plus what's your favourite James Bond ski sequence? Iain and Jim reveal their best 007 moments...

9 Marras 201852min

23: Sting's Lift Pass, Courchevel & Val d'Isère updates & Tour de France rumours

23: Sting's Lift Pass, Courchevel & Val d'Isère updates & Tour de France rumours

During this episode Jim reveals he's moving to the Alps for the winter and Iain doesn't take it personally. We have guest reports from Alex in Courchevel and Steve in Val d'Isère and a spoiler for next year's Tour de France.  Iain swaps jokes with comedian Phil Nichol and Jim asks Vanessa Fisher about her Super Drei challenge.

22 Loka 201857min

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