253: Fiona Easdale, Olympian & co-founder YSE Ski

253: Fiona Easdale, Olympian & co-founder YSE Ski

In today’s episode Iain speaks with Fiona Easdale, managing director and co-founder of the Val d’Isere chalet specialist YSE Ski.

She was racing downhill in the Winter Olympics at just 16 years old, then worked in sports management with World Cup winning footballers, before her return to the ski industry with Bladon Lines.

There, she rose through the ranks to become managing director, before going off on her own to set up YSE Ski with John Yates-Smith – a company that’s now been in business for over 30 years.

This episode is the latest in a series of podcasts I’ve been publishing focussing on women in the snowsports industry. Previous episodes have included BBC Ski Sunday presenter Chemmy Alcott, GB Snowsport CEO, Vicky Gosling and former-Erna Low MD, Joanna Yellowlees-Bound.

Intersport Ski Hire Discount Code
If you want to help The Ski Podcast and save yourself some money this winter…just use the code ‘SKIPODCAST’ when you book your ski hire at intersportrent.com.

That applies to any ski hire booked in their massive network across France, Austria and Switzerland. You’ll get a guaranteed additional discount, or simply take this link for your discount to be automatically applied.

SHOW NOTES

Listen to Iain’s interview with John Yates-Smith in Episode 231 (3:45)
Read Iain’s summary of the latest Mountain Trade Network research (5:45)
Fiona competed in the 1976 Winter Olympics at just 16 years old (7:00)
Seba Johnson is the youngest Alpine skier to compete in the Olympics at 14 (7:30)
Fiona joined the Downhill Only Ski Club in Wengen (8:30)
Fiona finished 34th in Downhill, 37th in GS, 18th in Slalom and 10th in the Combined (11:30)
“Nobody gives us a chance. Why should they against the Alpine countries? But we’re having a go!” (13:30)
Konrad Bartelski was also at Innsbruck (15:00)
John Curry won gold for Team GB in the ice skating (16:00)
Fiona was injured in an Europa Cup race in Flaine (18:30)
IMG is a sports management agency (20:15)
Listen to Episode 252 about the Rise and Fall of Bladon Lines (21:45)
Fiona rose from Contracts Manager to MD (23:00)
How did it end at Bladon Lines? (29:00)
The founding of YSE (30:00)
Of 30 resorts offered by Bladon Lines, 60% of profits were in Val d'Isere (31:00)
YSE is a Val d’Isere specialist (33:45)
Dealing with global crises (35:00)

Feedback
I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com

If you like the podcast, there are three things you can do to help:

1) Review us on Apple Podcasts or Spotify
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You can follow Iain @skipedia and the podcast @theskipodcast or WhatsApp

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22: New lifts in Tignes & Zermatt, Inside Chill Factore and How To Put Your Boots On

22: New lifts in Tignes & Zermatt, Inside Chill Factore and How To Put Your Boots On

In this episode Jim and Iain discuss the new lifts that opened last week in both Tignes and Zermatt, Jim goes behind the scenes at the Chill Factore indoor snow slope in Manchester, we find out which Premiership football club Verbier has teamed up with and Dave reveals how to put your ski boots on properly. We also interview Dom Killinger from InTheSnow Magazine, listen to cowbells at dawn in Switzerland and Paddy from Huski explains how appearing on The Ski Podcast helped his company win new business! Listeners recommend new books for The Ski Podcast’s occasional ‘Ski Book Group’ and we look forward to the London Ski and Snowboard Festival later this month.

8 Loka 201849min

21: Fires in Chamonix & Garmisch, Vicky Gosling interview & How to get into Ski Racing

21: Fires in Chamonix & Garmisch, Vicky Gosling interview & How to get into Ski Racing

This time Jim and Iain wonder why the Alps are so flammable (after the recent fires in Chamonix, Tignes and Garmisch), Jim reports on glacier skiing in Cervinia and Iain interviews VIP Vicky Gosling OBE CEO BSS.

24 Syys 201854min

20: Brexit (again), Junior Worlds Success & Author Interviews

20: Brexit (again), Junior Worlds Success & Author Interviews

Iain and Jim talk summer holidays in the Alps, discuss how Brexit will affect the cost of your ski holiday, celebrate GB success at the Junior World Champs and re-open our ‘Ski Book Group’ with a look at ‘Ski The World’ by Arnie Wilson.

10 Syys 201852min

19: New Lifts in Val d'Isère, London Ski Show & Hiring Ski Clothing

19: New Lifts in Val d'Isère, London Ski Show & Hiring Ski Clothing

Jim and Iain report in for their final pod of the summer - yes, believe it or not, winter is only round the corner! In Episode 19, Iain talks to the team from Val d'Isère Telepheriques about the new gondola being built this summer in La Daille. This will increase capacity and speed up the mountain and will open in December. Ed Mannix from Matterhorn Chalets gives us an update on the summer snow conditions on the Zermatt glacier (hint: get up early!). Jim chats to Oxygene, the Tarentaise ski school who are adding in clothing hire as a new service for skiers this winter.  Would you rent ski clothing, either from the UK or in the Alps?

6 Elo 201845min

18: New lifts in La Rosiere, Buying a Ski Property & Book Reviews

18: New lifts in La Rosiere, Buying a Ski Property & Book Reviews

Even though there is a heatwave going on in the UK Iain and Jim are still talking about skiing and snowboarding. In this episode of the Ski Podcast Iain tells Jim off for misspelling Val d’Isere and reveals the most misspellt ski resort. Iain reports on a whole new ski area being built in La Rosiere that will see 2 new lifts be installed and numerous new runs. Jim chats to Mark from Snowonly a worldwide property selling website that specialises in ski homes. There is also the inaugural book club where Jim and Iain review winter related literature.

11 Heinä 201849min

17: Own Your Own Ski Resort, Ski Instructor Training and Alpine Meals on Wheels

17: Own Your Own Ski Resort, Ski Instructor Training and Alpine Meals on Wheels

Iain and Jim aren’t getting much skiing in at the moment which is probably why they are discussing skiing in fancy dress, what they would do if they bought a ski resort and their best ski related car boot sale find. We have big news as The Ski Podcast wins its first award! There is also a report from Meribel on what it is like to train as a ski instructor and they talk to Paddy the founder of Huski a ready meals delivery company that could be set to shake up the traditional catered ski holiday.

19 Kesä 201849min

16: Royal ski stories, Heli-Skiing in Italy, Ski fit exercises and Snow sport alternatives

16: Royal ski stories, Heli-Skiing in Italy, Ski fit exercises and Snow sport alternatives

In this episode of The Ski Podcast Iain and Jim start the show by talking about LISTEX, how many turns they can get on the slope at the Ski Center, how to make skiing better for millennials and royal ski encounters. 3wv7kfdz The two presenters are clearly not skiing as much as they were a few months ago so they look at what alternatives there are to skiing and snowboarding. Jim hangs out in his back garden with fitness instructor Sam to talk about staying ski fit all user round. You can watch the session on our facebook page. During the session, Sam gives Jim a variety of exercises to try and explains what muscles we need to work on. In the last part of the show, Iain talks to us about his Heli-ski trip to Alagna with Graham Bell in the mountains of the Monte Rosa area.

21 Touko 201846min

15: Summer Skiing, Cauterets and Piste Bashing in Courchevel

15: Summer Skiing, Cauterets and Piste Bashing in Courchevel

In Episode 15 we look at the best places to ski in the summer months. Iain and Jim suggest places to ski in the Alps, Norway, New Zealand and Chile.  Jim chats to the Vincent Doutres from Cauterets and shares his experience about skiing and relaxing in the spa.  Iain interviews Antoine the world's only paraplegic piste groomer driver in Courchevel. We also chat fondue, LISTEX and road trips.

29 Huhti 201832min

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