Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

Chris Taylor knows the role of the music manager has changed forever.

In this clip of The Manager’s Playbook, he shares why he launched a management company in 2024 and how managers today are building infrastructure, owning assets, and playing a bigger role than ever in an artist’s career.

From navigating platforms like Spotify and TikTok to building specialized teams, Chris unpacks the power shift from labels to management, the strategic value of market share, and why touring and digital marketing still drive lasting success.

He also reflects on the evolving impact of press, the continued role of radio, and why the best managers see themselves as partners, building empires alongside their artists.

This is a conversation about leverage, longevity, and leading from the front.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: J Erving III on The Skill Every Music Manager Needs

Inside the Playbook: J Erving III on The Skill Every Music Manager Needs

In this Manager’s Playbook clip, J. Erving unpacks a “superpower” that’s quietly responsible for most long careers in the music business: surrounding yourself with the right people, reading the room, ...

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Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role

Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role

In this Manager’s Playbook clip, J. Erving III breaks down what changes when you go from managing outside the label system to operating inside it, and why most “label frustration” is really a culture ...

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Inside the Playbook: J Erving III on What to Do Before Artists Break

Inside the Playbook: J Erving III on What to Do Before Artists Break

In this Manager’s Playbook clip, J. Erving breaks down a truth the music business loves to forget: artist trust is built in the off-season.Not when the venue is sold out. Not when the streams spike. R...

7 Maalis 21min

Inside the Playbook: J Erving III on How to Spot Great Artists Early

Inside the Playbook: J Erving III on How to Spot Great Artists Early

In this Manager’s Playbook clip, J. Erving breaks down how top music executives, A&Rs, and elite artist managers actually identify greatness and it’s not just “talent.”We talk artist development throu...

6 Maalis 20min

The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

In this episode of The Manager’s Playbook, I’m joined by J. Erving III, CEO & Founder of Human Re Sources (a SONY Music/The Orchard partner), to talk about what it really takes to build an artist-led ...

3 Maalis 1h 50min

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

If you’re a songwriter, producer, or manager, this is the publishing conversation that saves people from “congrats on the deal” regret.In this clip, Jacob Paul breaks down what a co-publishing (co-pub...

2 Maalis 5min

Inside the Playbook: Jacob Paul on Mechanical Royalties

Inside the Playbook: Jacob Paul on Mechanical Royalties

If you’re an independent artist, producer, or songwriter, there’s a good chance you’re doing the loud part right (streams, content, growth) while missing the quiet part that builds real stability: mus...

1 Maalis 15min

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

You can be “up” on Spotify and still collect $0 in publishing royalties.That’s the quiet trap: publishing isn’t paid by default. Master recording money tends to flow through labels and distributors. B...

28 Helmi 8min

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