420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade. It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy. If you've ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy. Which is why you'll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy. In this interview you will learn: The building blocks of what makes great copy How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer The power of using the right words, how to find out what your customers are saying and take advantage of it Why you the last thing you want to be is just like everyone else A full breakdown of how Foundr's own copy stacks up from the master! & much more!

4 Marras 201555min

If you’re new to the startup space, Steve Blank is the biggest name in tech you haven’t heard of. A serial entrepreneur turned educator, in entrepreneurial circles he’s referred to as one of the “Godfathers of Silicon Valley.” A master of the startup, he was involved in or founded ’s started eight venture-backed Silicon Valley companies, including software company E.piphany, which alone raised $66 million prior to going public in 1999, before being acquired by a larger corporation for $329 million in 2005. Basically, he’s a Silicon Valley pioneer who was killing it in the startup space when the rest of us were watching Muppet Babies. Drop his name around the offices of Facebook, Apple, Google, et cetera, and you’ll get knowing and approving nods. Follow him around Palo Alto and you’ll see him get asked for autographs. It seems in the way startups operate today, everyone owes a debt to this man. If you’ve heard of the Lean Startup, you’re familiar with his work already. Today, Blank actively lectures at Stanford, UC Berkeley, and the joint Berkeley/Columbia MBA program, NYU and UCSF, as well as the National Science Foundation and National Institutes of Health, through the Innovation Corps program he developed. The Harvard Business Review named him one of 12 Masters of Innovation in 2012. CNBC recognized him as one of the 11 Notable Entrepreneurs Teaching the Next Generation. In 2013, Forbes listed Blank as one of the 30 most influential people in Tech. Blank’s books, blog, and interviews are often featured in world news publications such as The New York Times, Forbes, Inc, TechCrunch, and The Wall Street Journal. His teaching commonly focuses on the Customer Development methodology that he developed throughout his accolade-rich career. His 2003 book The Four Steps to the Epiphany launched the Lean Startup movement. And a decade later, the sequel The Startup’s Owner’s Manual cemented his place on all entrepreneurial required reading lists. Not bad for a man who’s technically been retired for over a decade. In this interview you will learn: What it takes to become an entrepreneur, all without going to business school! The secrets to building a fully-functioning lean startup What it takes to become a leading player in Silicon Valley The unexpected highs and lows of entrepreneurship, the harsh truths, and positive realities What it takes to get ahead, and stay ahead & much more!

29 Loka 201546min

Tony Stubblebine was not one of those 22-year-old tech startup CEOs, wearing hoodies and distributing profane business cards. He got his start as a sharp programmer, working alongside people like Ev Williams and Biz Stone, and has been steadily climbing his way up the ladder since. The path to becoming a successful CEO involved a lot of growth and personal development for him, almost like an athlete in training. One thing he could have used much earlier is a good coach. “I didn’t get my first coach until it was way too late. Why didn’t I have an exec coach grooming me to be an executive, to be a CEO?” Follow Stubblebine's journey as he took, what others perceived to be, his weaknesses and turned them into strengths that made him a force to be reckoned with. Stubblebine shows just what it takes to become a great leader and a CEO of a multimillion dollar business. In this interview you will learn: A full breakdown of all the elements that make up a great leader and CEO The secrets to utilizing meditation in order to stay grounded and tackle any and all challenges Why you don't need to be a jerk, and there's nothing wrong with being the 'nice guy' The process of building a great product that drives social change How to bring out that 'elite performance' mindset from yourself and achieve it & much more!

21 Loka 20151h 2min

All the most successful ideas in the world were when entrepreneurs realized that there was something about their current life that they wished could be done a little easier. The only difference between entrepreneurs and regular people though, is instead of just complaining, they go ahead and built it.   For founder Chris Strode it all began because he wanted make the lives of small business owners a little easier back in 2002. Today Invoice2go is one of the highest grossing business app on the market, and the number one invoicing app worldwide for small businesses.   In this interview you will learn: Exactly what it takes to bootstrap your way to $100 Million How to create a brilliant product by identifying a personal problem The importance of finding, and defining, your perfect customer How to grow a business as a one-man startup The key to persevering when the odds seem stacked against you

15 Loka 201540min

Today's episode is a little different than most, but as always it is one not to be missed.   If you've ever wondered how to harness the power of Email Marketing, this one will not only be an massive eye opener of what's possible, but also a sure fire way for you to quickly understand what you need to do, to sell your products/services on automation with Email Marketing.   We sit down with Micah Mitchell who is an Infusionsoft master, co-founder of a popular Membership SaaS (Memberium), and also knows a lot about creating and profiting with online courses.   In this episode you will learn: What is Email Automation and how it can EXPLODE your business How to create profitable online courses An intro into how to nurture leads, and convert prospective customers into sales with Email marketing How membership sites work and how you can tap into this multi-billion dollar educational industry Email Marketing and funnels What to do when someone steals your business idea What is Fear/Loss/ & Greed when nurturing leads How to create a profitable SaaS & So much more!

7 Loka 201552min

Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wanting to smooth your hair. Robbins has become a household name as the man who popularized life coaching. Imagine your client list including Oprah, Princess Diana, and Bill Clinton—all before you hit your mid- 30s. He’s spoken to more than 50 million people in 100 countries. To call Tony Robbins just a self-help guru would be like calling Muhammad Ali just a boxer. It doesn’t quite cut it. He is a force of nature, an industry, and a global brand. His advice is still sought by the likes of professional athletes, CEOs, movie stars, rappers and world leaders. When Foundr interrupted Robbins’ schedule for an interview, he was 40 miles from the Arctic Circle, racing Lamborghinis across a frozen ice lake. As you do. “I was eaten up by my crazy schedule, going to 15 countries a year, so I decided, ‘I’m going to find a little time to play,’ and this was on my list. So it’s nice to be able to experience it.” It’s a fitting vacation. Robbins is best known for his high-intensity seminars. To say he’s bursting with enthusiasm is an understatement. It seems as though he’s sitting atop an erupting volcano of energy and optimism. His voice is booming, with its trademark rasp. He makes each point with the force of an artillery bombardment. In this interview you will learn: How to deduce your market to the metrics that matter The steps you need to take in order to be financially free Turning past pain into pure motivation and a hunger for success Tony's ethos in living for impact, and how the money will follow How to serve your client in the best possible way & more more!

30 Syys 201549min

PAX Labs is changing the way we look at smoking. The beautiful elegance of the product is restoring luxury to the vaping world. But, developing a product that essentially sold itself for the first two years required an innovative approach to need finding. In this episode you will learn: What goes into developing a product so innovative that it is its own category The T-Shaped principle when it comes to building an effective and harmonious team How to use personal experience to develop a product that achieves immediate market response Secrets in finding that sweet spot between the product and market to achieve epic growth The "lights out" approach to mass-producing with affordability, scalability, and expertise & much more!

23 Syys 201544min

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues.  YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen.  Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy. Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university.  But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity. In this interview you will learn: How to develop fresh angles and stories that your audience will love Key tips on developing your own personal brand The importance of good storytelling, whether it's video, audio, or written How to stay creative and be constantly inspired What exactly YouTube is for marketers and the best way to utilise it & much more!

15 Syys 201525min