BMT 017 | Generative AI: A new frontier in marketing innovation (Part 2)

This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers...

26 Huhti 202327min

Generative AI is everywhere right now, and everyone is talking about it. But how does it really impact marketing?  This week, we’re kicking off another deep dive series of three episodes to explore e...

12 Huhti 202320min

Welcome to episode three, the last of our series on the end of third-party cookies. In our last episode, we looked at how marketers were reacting to cookie deprecation, what the replacements are, and ...

6 Huhti 202324min

Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the mos...

29 Maalis 202320min

Big Martech is back with Season 2! We are doing things a bit differently this time around. Instead of doing a single topic per show, we’re doing deeper dives into the most pressing themes of Martech w...

21 Maalis 202328min

Welcome to December, when everyone announces their marketing trends reports for 2022. In this episode Juan and Scott think about 2022 differently - what are all the things that didn't happen in Martec...

9 Joulu 202233min

Is having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity ...

2 Joulu 202226min