BMT 017 | Generative AI: A new frontier in marketing innovation (Part 2)
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology. Scott and J...
19 Huhti 202327min
BMT 016 | Generative AI: A new frontier in marketing innovation (Part 1)
Generative AI is everywhere right now, and everyone is talking about it. But how does it really impact marketing? This week, we’re kicking off another deep dive series of three episodes to explore e...
12 Huhti 202320min
BMT 015 | The End of Third Party Cookies (Part 3)
Welcome to episode three, the last of our series on the end of third-party cookies. In our last episode, we looked at how marketers were reacting to cookie deprecation, what the replacements are, and ...
6 Huhti 202324min
BMT 014 | The End of Third Party Cookies (Part 2)
Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the mos...
29 Maalis 202320min
BMT 013 | The End of Third Party Cookies (Part 1)
Big Martech is back with Season 2! We are doing things a bit differently this time around. Instead of doing a single topic per show, we’re doing deeper dives into the most pressing themes of Martech w...
21 Maalis 202328min
BMT 012 | Everything that didn't happen in Martech in 2022
Welcome to December, when everyone announces their marketing trends reports for 2022. In this episode Juan and Scott think about 2022 differently - what are all the things that didn't happen in Martec...
9 Joulu 202233min
BMT 011 | Embracing Martech Complexity
Is having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity ...
2 Joulu 202226min
