Adtech Unfiltered15 Elo 2025

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies. Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing fragmentation to navigating live sports access to advancing data-driven targeting in a post-cookie landscape, this conversation offers valuable perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.

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Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Kesä 201954s

Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in...

21 Touko 201957min

Inevitable Automation in Advertising (with Shawn Riegsecker)

This shift in the advertising industry's focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro's ...

30 Huhti 201925min