Bill Pascrell, III (BP3): The North American Way

🎙 Podcast by Michael Pedersen with Niklas Lindahl, Interim CMO at LeoVegas In this episode, I speak to Niklas Lindahl, Interim CMO of LeoVegas group. We speak about what goes on behind the scenes at Leo Vegas before entering markets and creating marketing strategies. Niklas's mantra is "if you can't track it, you can't do it" and is a strong proponent of performance marketing and building up from the bottom of the funnel first. We get his views on brand building vs performance marketing and also he reveals a lot of cool stuff coming up for Leo Vegas, especially their upcoming entry into the US market and their different approach to this challenge. ABOUT NIKLAS LINDAHL Working in the online marketing industry since 2008, consulted over 100 mid and large-sized companies in how to define and deploy their online marketing efforts. In LeoVegas since 2018. I believe in hard work, loyalty and never giving up. 🔴 Watch the episode on Youtube: https://youtu.be/RZDfFrqasDg _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

20 Joulu 20211h 17min

🎙Podcast by Pierre Lindh with Alexander Gusev, CEO, Co-Founder and Managing Partner at JKR Investment Group Alexander is the co-founder and CEO of JKR Investments, with €200 million assets under management. In this podcast, we explore how to seek investment as an aspiring investor, what type of opportunities JKR are looking for and how thai boxing is a good base for business excellence! ABOUT ALEXANDER GUSEV Alexander Gusev is CEO, Co-Founder and Managing Partner of JKR Investment Group. Alexander is an entrepreneurial investor focused on the venture capital and private equity industry. His projects include strategy, operational improvements, and throughput optimisation. _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

15 Joulu 202134min

🎙 Podcast by Heidi Lofthus with Mark Grech, Manager, People and Organisation Consulting at PwC Speaking directly to the data source himself, Mark Grech, Manager, People and Organisation Consulting at PwC, Malta, we discuss the outcome of the PwC annual HR Pulse survey and the organisational trends in a post-pandemic working environment. We cover the needed adaptations of technical and leadership changes, the still to be evaluated hybrid ways of working and that of "outcome of work" rather than hours put in to work" changes while also shedding light on the threatening signs of mental illness increasing and the urgent need of up-skilling in a lack of talent availability that is Malta today. ABOUT MARK GRECH Mark is a manager within PwC Malta's advisory practice and is responsible for People & Organisation Consulting. Prior to joining the firm, he worked as a Talent Development specialist within the iGaming industry. Mark has advised clients on various management consulting engagements from both the public and private sector. He has significant experience with regards to devising talent management strategies, change management through digital transformation projects and developing workforce strategies. One of his key areas of interest is with regards to the future world of work and how emerging technology and digital transformation are impacting roles and skills required within organisations. Mark holds a Masters in Business Analysis & Management from the University of Loughborough in the UK. 🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

11 Joulu 202155min

Podcast by Pierre Lindh with Lloyd Danzig, Managing Partner at Sharp Alpha Advisors This episode examines the future of online sports betting and iGaming in the US, with insight into how product innovation and the continued expansion of the verticals will create a larger addressable market for gaming operators than some may think. The convergence of iGaming and sports betting with the world of NFTs and the Metaverse is also up for discussion - with an illustration of how the increasingly popular tech could change the face of gaming as we know it. ABOUT LLOYD DANZIG Lloyd Danzig is managing partner of Sharp Alpha advisors, a venture capital firm specialising in sports betting and online gaming. A lifelong sports bettor and fantasy sports player, Danzig came into the sports betting industry in 2018 following the repeal of PASPA, having previously spent time working in several investment-focused positions since the beginning of his career. 🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

8 Joulu 20211h 16min

Podcast by Michael Pedersen with Sebastian Khalighy, CEO & Co-founder at Casinolytics In this episode, I speak to Sebastian Khaligy, CEO and co-founder of Casinolytics.com who operates the worlds first AI-powered tracking solution for casino live streaming. What are viewers looking for in casino streaming, how do game studios and operators get their head around this exciting space, the power shift happening from operators to streamers and Sebastian reveals the top 5 game titles right now for the casino streaming sphere! ABOUT SEBASTIAN KHALiGHY Sebastian Khalighy is a strategist, marketeer, designer, and leader with over 20 years of experience in industries as retail, banking and iGaming with a focus on strategy, branding, design, innovation and leadership. For the past 10 years, he has been in the iGaming industry. Co-founded Casinolytics in 2020, a company that helps brands to explore, monitor and understand the growing casino streaming landscape by using the power of AI. 🔴 Watch the episode on Youtube: https://youtu.be/HTy-_Eef9SY This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

6 Joulu 20211h 3min

Podcast by Michael Pedersen with Melanie Hainzer, CMO at Rootz. Rootz has been wildz'ly successful in the casino space and a big part of the success is influencer marketing. Melanie is the CMO of Rootz and was one of the early operators to get involved with influencer marketing and casino streamers and in this episode, she shares how it all got started, what she looks for in influencers, what to avoid and how to measure success. It's packed full of value for anyone interested in this space, a must-hear episode. Enjoy. ABOUT MELANIE HAINZERMelanie has been working in the iGaming sector for more than a decade, with a good portion of that geared towards affiliation, business development, and online marketing. Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveller and wine enthusiast 🔴 Watch the episode on Youtube: https://youtu.be/DD7cFTfPoBk This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

29 Marras 20211h 24min

🎙 Podcast by Pierre Lindh with Paul Leyland, Partner at Regulus Partners In this podcast, Paul Leyland, Partner at Regulus Partners analyses the short-seller report of Evolution that wiped off €10bn of its market cap. What does the future hold for Evolution? Find out in this episode. 🔴 Watch the episode on Youtube: https://youtu.be/V7R58idoj3w This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

26 Marras 202148min

Podcast by Michael Pedersen with Mery Blomqvist, CMO at Ellmount Group. Marketing success is often seen through the exciting tactical initiatives that are visible to the world. This magical execution is however only as strong and succesful as the underlying partnerships and relationship that exist within the team and with external partners and agencies. In this pod we talk about the importance but also share some recipes on how to build and maintain these crucial relationships. About Mery Blomqvist A pioneer in the iGaming space, Mery Blomqvist is the CMO at Ellmount Group. Mery is a seasoned marketeer with an entrepreneurial mind and demonstrable history of taking both start-ups and already established and growing brands such as LeoVegas, CasinoHeroes and Speedy Games, to name but a few to the next level. Previous roles, including Head of Marketing & PR at Boss Media (Scientific Games) and head of Nordics at NordicBet (Betsson Group), add significantly to an impressive 10+ years of senior marketing experience. 🔴 Watch the episode on Youtube: https://youtu.be/mdJyj_rzrRE This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

22 Marras 20211h 7min