134: Building the Brand: Part 8: For the Committed

134: Building the Brand: Part 8: For the Committed

In this episode, I share my return to the CEO role in early 2024 and our subsequent moves to refocus and rebuild the brand. I discuss the challenges faced, including the decision to let go of certain staff and product lines, and the importance of maintaining a winning culture.


This chapter captures our move back to Texas, the building of a new HQ, and the successful launch of new products, all leading up to the present day in August 2025.


CHAPTERS:

00:00 Introduction

01:04 The Return to Leadership

04:50 Chapter Eight: Moving Back to Texas

07:47 Office Reorganization and Fresh Start

15:55 Lessons from Endurance Training

20:20 Pruning for Growth: Necessary Endings

36:32 Key Initiatives for 2024

41:03 Expanding Internationally: UK and iHerb

43:18 Back in Texas: Business and Personal Life

45:48 A Life-Changing Accident

51:21 Building a Winning Culture

58:39 Leading with Heart and Mind

01:03:56 Defining the Vision: Core Values, Purpose, and Goals

01:06:41 Summer of 2025: Achievements and Reflections

01:14:38 Conclusion: Gratitude and Future Outlook


ORDER MY BOOK HERE:

https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210


FOLLOW:

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IG: instagram.com/nickbarefitness/

YT: youtube.com/@nickbarefitness

Jaksot(214)

167: Inside My Mind in March 2026

167: Inside My Mind in March 2026

This is a potentially new ongoing series I wanted to try. I'm calling it, "Inside My Mind." The goal is to have more open and honest reflection into some of my personal thoughts and developments and h...

30 Maalis 1h 16min

166: Life Updates, Parenting, and Social Media Detox with Stef Bare

166: Life Updates, Parenting, and Social Media Detox with Stef Bare

In this episode, Stef and I sit down for a real conversation about our family, faith, routine, and the season we’re currently in right now. We reflect on the chaos and gift of parenting, why we’ve cho...

23 Maalis 1h 19min

165: More Than Muscle: The Protein Conversation

165: More Than Muscle: The Protein Conversation

Protein isn’t just about building muscle. In this episode, I break down why protein plays a critical role in performance, recovery, body composition, and long-term health. It helps repair tissue, supp...

16 Maalis 1h 4min

164: How to Turn Hard Seasons Into Your Biggest Breakthrough | Ken Rideout

164: How to Turn Hard Seasons Into Your Biggest Breakthrough | Ken Rideout

Ken Rideout returns to the podcast to talk about his new book, Everything You Want Is on the Other Side of Hard, and the life experiences that shaped it. We discuss his rise from addiction and adversi...

9 Maalis 1h 11min

163: Carbohydrates & Performance: Fueling for Strength, Endurance, and Hypertrophy

163: Carbohydrates & Performance: Fueling for Strength, Endurance, and Hypertrophy

In this episode, I covering all things carbohydrates and why they have are one of the most important tools in your training, recovery, and performance. For me, it always comes back to this: train hard...

2 Maalis 1h

162: Q&A: Fitness Advice for New Dads, Am I Done with Preps and Races?, Hiring Insights, Phone Disciplines, & More

162: Q&A: Fitness Advice for New Dads, Am I Done with Preps and Races?, Hiring Insights, Phone Disciplines, & More

In this episode, I’m answering your Instagram Q&As. I talk leadership, hiring with the three Cs, fitness tips for new dads, and setting boundaries with tech. I lastly address racing after The Last Dan...

23 Helmi 1h 6min

161: 5 Valuable Life Lessons I've Learned In The Last 5 Years

161: 5 Valuable Life Lessons I've Learned In The Last 5 Years

Over the last five years, I’ve learned five lessons that changed how I lead, train, and live. In this episode, inspired by Pastor Craig Groeschel, I break down purpose, leadership “altitude,” selfless...

16 Helmi 58min

160: Lessons Learned From Two Decades Of Senior Military Leadership | Colonel Ed Arnston

160: Lessons Learned From Two Decades Of Senior Military Leadership | Colonel Ed Arnston

I sit down with Colonel Edward Arntson III, who has 24 years of military service, to unpack what leadership really demands when it counts. We start with self-leadership: how you show up, how you carry...

9 Helmi 2h 2min

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