How to Make Any Piece of Content More Valuable With 8 Tweaks

The old school link building service companies are much different from today's outreach link builders. Today's natural link building campaigns involve more relevance than authority. They require more ...

28 Touko 20205min

There are certain fundamentals that have always—and probably will always remain in online marketing. They exist in the form of user actions, which remain consistent across multiple platforms and in mu...

27 Touko 20208min

We use the following phrase internally when discussing how you should gauge the quality of your SEO company: "Never trust a skinny chef" That is, if you're looking to hire an SEO company, take a loo...

26 Touko 20204min

Effective SEO requires a delicate balance between implementing optimization tactics and improving online user experience, and many webmasters make the mistake of over-optimizing their sites. Avoid the...

25 Touko 202011min

Thousands of online marketing blogs exist. We created a shortlist from ones we liked, but that doesn't mean our list is "the best" or even a good resource. Here's what I look for in online marketing c...

24 Touko 20205min

In this episode, we discuss how to improve SEO using global on-site strategies. Namely, we discuss site-wide optimization (as opposed to page-specific) tactics to improve your search engine optimizati...

23 Touko 20206min

Google is constantly changing its standards for what makes a site "authoritative," and which ranking signals are most important, but there are some tenets that have been consistent, such as high quali...

22 Touko 202010min

In this episode, we discuss improving SEO through domain level optimization tactics. Namely, choosing the right domain, keeping your domain/URL length short, optimizing subdomains, keeping your whois ...

21 Touko 20206min