What is White Hat SEO?
White hat SEO is everything that black hat SEO is not. It consists of a set of search engine optimization techniques that Google encourages. When followed, these techniques eventually lead to improved...
20 Touko 20207min
How to Prevent and Recover from Google Penalties
Google can punish your website manually or algorithmically. Being hit by a Google penalty is a terrible experience, but one from which you can recover. In either situation, an ounce of prevention is w...
19 Touko 202010min
What is Black Hat SEO?
The exact definition of black hat SEO has evolved over the years. In fact, many of the practices that were common in 2003 or 2006 are now considered black hat. So while nothing is etched in stone, the...
18 Touko 20208min
How to Perform Digital & Social Marketing for SaaS Companies
Digital marketing for SaaS companies is competitive. In this episode we discuss some of the nuances of social media, link building and SEO for software-as-a-service companies. What did you learn and/...
17 Touko 20209min
Why You Should Outsource Your On-site Content Creation
In this episode, we discuss reasons for outsourcing your blog writing and on-site content creation. In today's day and age, it often makes more sense to outsource than bring the skills in-house. This ...
16 Touko 20205min
Worst Case Scenario in an SEO Campaign
What's the worst that could happen to you in starting an SEO campaign? There are several ways you can start out, but only a handful of ways that an SEO campaign can burn you in each scenario. Mentione...
15 Touko 20208min
SEO & Link Building for Boring Industries
In this episode, we discuss SEO & link building for boring industries. What is a "boring" industry? "Yawn" industries could be include industrial manufacturing, healthcare and even dental practices. B...
14 Touko 20207min
Why SEO is Now More Collaborative Than Ever
As SEO has continued to evolve, effective strategies now require participation and collaboration from clients and even their employees. The key to making this partnership successful is for each side t...
13 Touko 20209min
