169. How to Create Products People Beg to Buy ft. Maxx Chewning

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What’s up, Rock Nation! Today we’re joined by Maxx Chewning - fitness YouTuber, entrepreneur, and the founder of Sour Strips, one of the fastest-growing creator-led candy brands in the world.

In this episode, Maxx breaks down how he turned $50,000 and a secret “Project XX” into a candy empire that sold out 20,000 units in under an hour. We dive into the psychology of building a brand people actually want, why he kept his face off the packaging, and how obsessing over tiny details - from resealable bags to flavor tweaks - set Sour Strips apart from the competition.

Maxx also shares the reality of running a multimillion-dollar company without investors, why product-market fit matters more than follower count, and the behind-the-scenes risks that nearly broke the business (including changing the entire formula at scale). From influencer marketing hacks to lessons in cash flow, this episode is a raw playbook for turning passion into profit.

If you’ve ever thought about launching a brand, building something bigger than content, or just want the inside scoop on how a YouTuber created a $100M candy company, this one’s for you.

Check out Maxx here:

https://www.instagram.com/maxxchewning/

https://www.youtube.com/ ⁨@maxxchewning⁩

https://www.instagram.com/sourstrips/

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Timestamps:

0:00 - Intro

1:22 - Leveraging the initial $50,000 investment

2:42 - Sour Strips Launch Strategy

8:44 - Why Sour Strips was the fastest growing creator lead brand

13:06 - No investors and making every decision

13:51 - Hydrant Pay

14:48 - No investors and making every decision

19:22 - Dialing in the final candy

24:17 - The biggest decision in Sour Strips History

25:43 - Changing the original formula

30:15 - Pushback from customers

31:01 - Trusting your gut

33:11 - Packaging details

37:59 - The Viewing Window

40:36 - Truly understanding your brand

43:32 - Separating Maxx from Sour Strips Branding

48:33 - The science behind buying candy

52:33 - Why Sour Strips is more expensive

56:22 - Covid was the best thing to happen for Sour Strips

59:10 - Getting into Target

1:04:15 - Using influencer marketing to blow up Sour Strips

1:13:38 - Expanding outside of influencers

1:14:40 - Managing cashflow with massive target orders

1:26:48 - How Maxx paid himself while growing Sour Strips

1:29:25 - Maxx was the only one who handled the finances

1:31:46 - Hiring an inventory analyst

1:32:44 - Maxx never thought about selling

1:38:21 - Maxx’s next chapter

1:44:03 - How the money has changed Maxx

1:52:51 - Maxx’s investment strategy

1:58:08 - Maxx never got caught up in blowing cash

2:01:47 - How Maxx wants to raise his kids

2:07:05 - Advice to your 18 year old self

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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98. The Floating Half Pipe - A Stunt 7 Years in the Making w/ Brendon Hayward

Welcome back to Episode 98 of The 505 Podcast. Today we welcome Brendon Hayward. Brendon is an ex pro skater, who has a deep desire for travel and adventure. After tearing his ACL twice, and retiring from pro skateboarding, he wasn't sure what life had in store for him. We dive into the "ah-ha" moment Brendon had that gave him the clarity he was searching for to pursue his passions, and turn it into his career. After seven years of planning, he just pulled off one of his craziest stunts yet! In Brazil, he took a halfpipe 8,000 feet in the air via hot air balloon and skated it! This episode is jam packed with adventure.Check out Brendon Here!https://www.instagram.com/brendon/https://www.instagram.com/creatorsstudios/https://www.brendonlhayward.com/Get 30% OFF using "505Pod" at checkout:www.creatorsstudios.comThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

15 Helmi 20241h 18min

97. Shooting Pro Athletes and Managing Content for Fanatics w/ Alex Subers

Roc Nation, today we welcome Alex Subers. Alex spent 5 years shooting for the Philadelphia 76ers, and recently transitioned into shooting and strategizing content for Fanatics. Alex recently had the opportunity to shoot his second SLAM Magazine cover for Tyrese Maxey, the first one being for James Harden. Due to the nature of his job, Alex is around a lot of high profile athletes and celebrities, so we discuss how to navigate those situations. We've been wanting to have Alex on for a while, so we are stoked to finally have made it happen!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Alex here!https://www.instagram.com/asubers/https://www.alexsubers.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Helmi 20241h 38min

96. Why Your Creative Work SUCKS and How to FIX IT!

Roc Nation, we decided to try something different out this week and review your work. Thanks to everyone that submitted! Sorry we couldn't look at everyone's work, there were too many submissions. BUT, if you enjoyed this episode and would like us to run it back, let us know!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

1 Helmi 20241h 9min

95. How to Create Spec Commercials that ACTUALLY get you Hired w/ Mitchell Mullins

Roc Nation, today we welcome an unbelievably talented filmmaker and director, Mitchell Mullins. He's man of many talents, he knows how to fly drones real well, how to shoot and edit with the best of them, and even rocks a mullet. We talked to Mitchell about transitioning from being on the road for 300 days creating travel content, to filming and directing incredible commercial work. Mitchel also just put out his first physical product, a premium notebook. This was one of our favorite convos to date!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration with 10% off here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT MITCHELL!https://www.instagram.com/mitchell_mullins/https://www.instagram.com/inputs.co/https://www.instagram.com/bluehour/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

25 Tammi 20241h 19min

94. From Acting in a Hulu Movie to Producing his First Feature Film w/ Jordan Tortorello

Rock Nation, today we welcome Jordan Tortorello! Jordan is an actor, turned filmmaker, who just finished producing his first feature film, Peripheral! Jordan's passion for cinema and filmmaking really shines through during our conversation. Jordan also started Mixed Media, a production company that started with music videos and is now transitioning into narrative pieces. The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Jordan!https://www.instagram.com/jordantortorello/https://www.instagram.com/mixedmedia.co/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Tammi 202457min

93. How To DOMINATE Social Media in 2024

This is your year ROCK! To start taking social media seriously, build up your personal brand and grow a dedicated following! We're deep diving into our top 15 tips as to how to DOMINATE social media today. Enjoy!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

11 Tammi 20241h 10min

92. How to Create Your Dream Life in 2024 (Goal Setting Tips)

Roc Nation, what a year it has been! The growth we saw in 2023 was INSANE, and it really feels like we're just getting started. Hopefully these goal settings tips help you guys plan out your goals for 2024 in a strategic way, and help you guys crush 2024! LET'S GET ITTTTThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Joulu 202353min

91. The Secrets to Pitching Your Creative Work and Winning Clients

Roc Nation, today we're talking about pitching your creative work and winning clients! Our goal for this episode is for you to come away a little more confident in how to lock in your next client!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

21 Joulu 20231h 6min

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