169. How to Create Products People Beg to Buy ft. Maxx Chewning

169. How to Create Products People Beg to Buy ft. Maxx Chewning

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What’s up, Rock Nation! Today we’re joined by Maxx Chewning - fitness YouTuber, entrepreneur, and the founder of Sour Strips, one of the fastest-growing creator-led candy brands in the world.


In this episode, Maxx breaks down how he turned $50,000 and a secret “Project XX” into a candy empire that sold out 20,000 units in under an hour. We dive into the psychology of building a brand people actually want, why he kept his face off the packaging, and how obsessing over tiny details - from resealable bags to flavor tweaks - set Sour Strips apart from the competition.


Maxx also shares the reality of running a multimillion-dollar company without investors, why product-market fit matters more than follower count, and the behind-the-scenes risks that nearly broke the business (including changing the entire formula at scale). From influencer marketing hacks to lessons in cash flow, this episode is a raw playbook for turning passion into profit.


If you’ve ever thought about launching a brand, building something bigger than content, or just want the inside scoop on how a YouTuber created a $100M candy company, this one’s for you.


Check out Maxx here:

https://www.instagram.com/maxxchewning/

https://www.youtube.com/ ⁨@maxxchewning⁩

https://www.instagram.com/sourstrips/


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Timestamps:

0:00 - Intro

1:22 - Leveraging the initial $50,000 investment

2:42 - Sour Strips Launch Strategy

8:44 - Why Sour Strips was the fastest growing creator lead brand

13:06 - No investors and making every decision

13:51 - Hydrant Pay

14:48 - No investors and making every decision

19:22 - Dialing in the final candy

24:17 - The biggest decision in Sour Strips History

25:43 - Changing the original formula

30:15 - Pushback from customers

31:01 - Trusting your gut

33:11 - Packaging details

37:59 - The Viewing Window

40:36 - Truly understanding your brand

43:32 - Separating Maxx from Sour Strips Branding

48:33 - The science behind buying candy

52:33 - Why Sour Strips is more expensive

56:22 - Covid was the best thing to happen for Sour Strips

59:10 - Getting into Target

1:04:15 - Using influencer marketing to blow up Sour Strips

1:13:38 - Expanding outside of influencers

1:14:40 - Managing cashflow with massive target orders

1:26:48 - How Maxx paid himself while growing Sour Strips

1:29:25 - Maxx was the only one who handled the finances

1:31:46 - Hiring an inventory analyst

1:32:44 - Maxx never thought about selling

1:38:21 - Maxx’s next chapter

1:44:03 - How the money has changed Maxx

1:52:51 - Maxx’s investment strategy

1:58:08 - Maxx never got caught up in blowing cash

2:01:47 - How Maxx wants to raise his kids

2:07:05 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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TikTok:

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Kostas: https://www.tiktok.com/kostasgarcia/

Jaksot(178)

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

Today we welcome Brendan North! Brendan is a fine art photographer who draws inspiration from current events, and creates thought provoking images. He got his start shooting big time influencers, when he first moved out to LA, and eventually landed the job of Logan Paul's daily vlog filmer. The past few years, Brendan has focused on pivoting his career, deep diving into the world of NFT's and fine art photography.Check out Brendan on IG: https://www.instagram.com/brendannorth/Cop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

14 Joulu 20231h 15min

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

Roc Nation, we know you've been waiting patiently on this episode! You asked, and we finally delivered! Let us know in the comments if we answered your question! Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

7 Joulu 20231h 10min

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

Roc Nation, do we have a special one for you today! On today's episode, we welcome the legend Shortstache. He's built an incredible personal brand over the years and is well known for the incredible colors and tones in his photos (if you know, you know). He recently finished his first short film, Along The Way, which will be out on YouTube later this year. We asked him about what went into making the film, what he learned from his first short film, and why he filmed it in Norway. He also shared the struggles he's been facing lately about feeling complacent, and not feeling as though he is doing enough meaningful work. This is our longest episode to date, and one of our personal favorites!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Shortstache here:https://www.instagram.com/shortstache/https://www.shortstache.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

23 Marras 20231h 46min

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

Roc Nation, we have an all time episode for you for you. Today, we welcome Dylan Bradshaw. Dylan is a Commercial and film director, based in LA. After hitting a low point in 2020, he truly manifested his way out to Los Angeles and created an incredible career for himself as a director. His personality is infectious and we know you're going to love this episode!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Dylan here:https://www.instagram.com/dylanjbradshaw/?hl=enhttps://www.dylanjbradshaw.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

16 Marras 20231h 17min

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

Roc Nation, we have a fun one for you today. We're taking it back to the first time we ever worked together on a big budget production. Did we know what we were doing? eh.... Kinda? Did we learn a lot? Oh ya! Did we make a banger video? Absolutely. You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Marras 20231h 5min

85. Breaking Down the BIGGEST Collabs of 2023

85. Breaking Down the BIGGEST Collabs of 2023

Roc Nation, we all love a good crossover, so today we're talking about the biggest collabs that have happened this year. We go deep on ASAP X F1, Scorsese and Chalamet, and even Kim's making men loungewear now with SKIMS men. Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

2 Marras 202352min

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

Today we welcome Australian photographer and creative director, Pixie Bella. Pixie shares the crazy process it takes to get a work Visa here in the states, what it likes working with her husband, and transitioning into more of a creative director on these massive campaigns her and her husband shoot.You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Pixie Bella!https://www.instagram.com/pixpop/https://www.pixiebellaphotography.com/End Overdose:https://endoverdose.net/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

26 Loka 20231h 17min

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

Roc Nation, welcome back to EP 83! Kostas went to band camp, so we're discussing everything Adobe announced at Adobe MAX 2023. We're curious though, which update are you MOST excited about?!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Loka 20231h 2min

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