Kellogg’s, Crumbl, and Angry Customers

Kellogg’s, Crumbl, and Angry Customers

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the controversy surrounding Kellogg's and its failure to eliminate artificial ingredients from its cereals, despite a decade-old promise. They analyze the implications of consumer activism led by influencers like Vani Hari, known as the Food Babe, and explore the various strategies companies can adopt when faced with protests. The conversation then shifts to a misadventure involving Crumbl Cookies, where an unauthorized pop-up in Australia sparked discussions about brand management and consumer expectations. Finally, the hosts suggest ways companies can contribute to hurricane relief efforts by providing reliable information to affected communities, emphasizing the importance of Corporate Social Responsibility during crises.


Takeaways
  • Kellogg's has faced backlash for not fulfilling its promise to eliminate artificial ingredients.
  • Consumer activism can significantly impact corporate reputation and practices.
  • Crumbl Cookies' unauthorized pop-up highlights the risks of brand misrepresentation.
  • Corporate responsibility can extend beyond donations to include reliable information dissemination during crises.

Chapters
00:00 Introduction to Corporate Reputation Strategies
00:31 Kellogg's Controversy: The Food Babe's Protest
12:46 Crumbl Cookies: A Pop-Up Misadventure
26:25 Corporate Responsibility in Crisis: Hurricane Relief Suggestions


(Audio clip of protests is from @thefoodbabe on Instagram)

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at podcast@ocrnetwork.com

Jaksot(81)

United plants a flag, IBM waves one

United plants a flag, IBM waves one

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll unpack two corporate reputation stories where the real action sits beneath the headline. First, they analyze United CEO Scot...

1 Touko 32min

Chief Exposure Officer

Chief Exposure Officer

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two very different versions of executive exposure: Palantir CEO Alex Karp’s 22-point manifesto and the renewed push ...

24 Huhti 29min

Special Deliveries

Special Deliveries

Steve Dowling and Craig Carroll examine two very different communication moments with the same core question underneath them: what happens when credibility gets tested in public. First, they analyze P...

16 Huhti 31min

Context is King

Context is King

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two very different communications tests: Nestlé’s playful response to the theft of 400,000 KitKat bars, and Air Cana...

9 Huhti 23min

Spring Break Bonanza

Spring Break Bonanza

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll revisit key moments from the first quarter, focusing on how companies responded to politically charged events and public pre...

2 Huhti 26min

Friendly skies vs. strong headwinds

Friendly skies vs. strong headwinds

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine how United and Delta communicated through a punishing week for the airline industry, marked by soaring fuel costs, g...

26 Maalis 31min

Chalamet’s Choke, Daryl’s Splash

Chalamet’s Choke, Daryl’s Splash

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll unpack how Timothée Chalamet’s Oscar campaign unraveled despite strong box office performance and critical acclaim. They exa...

20 Maalis 34min

McMisfire

McMisfire

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll analyze two very different communications moments playing out in public view. First, they examine a viral Instagram video fe...

12 Maalis 29min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta