769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing.

Hosts Erin Sparks and guest Crystal Carter wade through Meta's latest moves to curb content farms and content theft, Google's new AI-generated shopping and search experiments, and the shocking rise of AI-powered browser contenders. Plus, the crew gets real about how AI Overviews are cannibalizing clicks, what "agentic AI" means for your future shopping sprees (and your calendar), and why being authentic is still your best bet in the SEO cesspool.

In a particularly cheeky side note, Erin and Crystal dissect the subtle strategies hidden in Google's virtual try-on images—are those AI-generated smiles a sly tactic for boosting conversions? Spoiler: Someone's always a little happier in new clothes.

Don't panic (and always carry a towel): EDGE of the Web keeps you prepared and laughing through the chaos of AI, changing SERP landscapes, and the not-so-glamorous world of digital marketing. Smash that play button for smart analysis, sharp takes, and the kind of SEO news you actually want to share—even if you promise to quit the septic tank jokes… eventually.

News from the EDGE:

[00:00:21] Try PreWriter.AI

[00:00:44] BrightonSEO 15% Off Tickets

[00:05:16] Meta Follows YouTube In Crackdown On Unoriginal Content

AI / SEO News Segment:

[00:10:47] EDGE of the Web Sponsor: PreWriter.AI

[00:11:57] OpenAI And Perplexity Set To Battle Google For Browser Dominance

[00:22:06] Google launches AI shopping tools with virtual try-ons and smarter price alerts

[00:29:00] Google Web Guide for AI-organized search results

[00:34:34] EDGE of the Web Sponsor: WAIKAI

[00:36:01] Google's AI Overviews are hurting clicks: Pew study

[00:44:17] Google Says AI Won't Replace The Need For SEO

Thanks to our sponsors!

PreWriter.AI: https://edgeofthewebradio.com/prewriter

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @CrystalontheWeb

X: @TheMann00

X: @EDGEWebRadio

Jaksot(842)

Mobilegeddon – Google Mobile-Friendly Update – Show 130

Mobilegeddon – Google Mobile-Friendly Update – Show 130

The Industry's Favorite SEO Podcast #EDGETALK : Google's Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will […] The post Mobilegeddon – Google Mobile-Friendly Update – Show 130 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

21 Huhti 201547min

The Growth of Mobile – Show 129

The Growth of Mobile – Show 129

The Industry's Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We're getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one of their changes in algorithm updates (that the tooling they do to make sure that the most […] The post The Growth of Mobile – Show 129 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

7 Huhti 201545min

Interview With Social Net Watcher on Social Media & Kids – Show 128

Interview With Social Net Watcher on Social Media & Kids – Show 128

The Industry's Favorite SEO Podcast #EDGETALK : Social Media and Children Social Media and Children – There's certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge […] The post Interview With Social Net Watcher on Social Media & Kids – Show 128 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

31 Maalis 201545min

Lead Acquisition – Time to Respond – Show 127

Lead Acquisition – Time to Respond – Show 127

The Industry's Favorite SEO Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom's to look at shoes, only to be shoved out the door and told you'll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom's customers, but […] The post Lead Acquisition – Time to Respond – Show 127 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Maalis 201545min

Lead Acquisition – Persuasive Content – Show 126

Lead Acquisition – Persuasive Content – Show 126

The Industry's Favorite SEO Podcast #EDGETALK : How To Get Web Visitors to Come Back If you've been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we've been talking about pretty straightforward, GETTING LEADS […] The post Lead Acquisition – Persuasive Content – Show 126 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Maalis 201545min

Optimizing Online Forms For Conversion – Show 125

Optimizing Online Forms For Conversion – Show 125

The Industry's Favorite SEO Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you've told me you mother's maiden name. How rude! When you are pumping time and […] The post Optimizing Online Forms For Conversion – Show 125 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Maalis 201545min

Lead Acquisition – Why You Need To Have Live Chat – Show 124

Lead Acquisition – Why You Need To Have Live Chat – Show 124

The Industry's Favorite SEO Podcast #EDGETALK : 5 Reasons Why You Need Live Chat Well, you've done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, your SEO, your Social Media – all running. Now that you upped your game, laying out […] The post Lead Acquisition – Why You Need To Have Live Chat – Show 124 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

24 Helmi 201545min

Lead Acquisition for PPC – Show 123

Lead Acquisition for PPC – Show 123

The Industry's Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you're waiting for the leads to roll in…but they are not! Didn't you get sold on the fact that this will get you right in front […] The post Lead Acquisition for PPC – Show 123 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Helmi 201545min

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