326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

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289. The psychology of high functioning depression

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288. "Your calling, won't stop calling" ft. Victoria Hutchins

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287. Being a late bloomer in your 20s

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286. How to actually FEEL your feelings

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In a day and age when 7/10 of us are chronically stressed, living in survival mode, too busy intellectualising our feelings to actually feel them, unsure of whether we will ever feel great happiness a...

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285. Overcoming relationship  OCD & anxiety

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Even in the most perfect of relationships we can have doubts; even when everything is happy and wonderful, questions can still linger in the back of our mind like 'is this person really right for me, ...

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284. Did the pandemic rewrite our 20s?

284. Did the pandemic rewrite our 20s?

Today, let's talk about the pandemic skip and the lost years of our 20s that many of us are still trying to catch up on. Covid-19 was such a period of collective trauma, and a lot of us feel frozen in...

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I Trust Myself to Make the Best Decision With What I Know Now

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