326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

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283. The psychology of 'only child' syndrome

283. The psychology of 'only child' syndrome

We've all heard the stereotypes about only children - they're selfish, they're dominating, they're arrogant, they are spoiled. Well, it turns out that might not be accurate. In today's episode we brea...

14 Maalis 202546min

282. Can we change our personality?

282. Can we change our personality?

It feels like the personality we have is the one we're stuck with, regardless of how much we wish we were different...but is that really the case? In today's episode we are joined by writer and author...

11 Maalis 202538min

281. Reclaim your power in dating

281. Reclaim your power in dating

Dating right now can feel like a minefield - in today's episode we break down exactly how to reclaim your power in today's dating climate, including: The 3 reasons we lose our power The consequences...

7 Maalis 202554min

280. Is it anxiety or intuition?

280. Is it anxiety or intuition?

Intuition is this deep sense of knowing that guides and expands our lives. Anxiety on the other hand restricts us by keeping us beholden to fear. Despite their differences, they can feel remarkably th...

3 Maalis 202557min

279. The psychology of career jealousy

279. The psychology of career jealousy

When you're struggling with your sense of purpose, job hunting or feelings of success, it can be very hard to see someone else who has everything you want, and not feel jealous. In today's episode, we...

27 Helmi 202551min

278. The psychology of tattoos

278. The psychology of tattoos

It's said that around 1/3 of society has tattoos - that increases to nearly half for people in their 20s. What is it about this permanent form of art that so many of us feel called to get? And what ar...

25 Helmi 202540min

277. Let's talk about birthday anxiety

277. Let's talk about birthday anxiety

I'm turning 25! Here are all my thoughts and feelings about ageing, dealing with expectations around birthdays, loneliness, the pressure to have fun and a much needed mindset shift towards growing old...

21 Helmi 202531min

276. Introversion vs. extroversion

276. Introversion vs. extroversion

What makes someone an introvert vs. an extrovert and why is it different to what you may have been told? In today's episode, we break down the psychology between these two personality types that seem ...

18 Helmi 202542min

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