Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Today I talked to Chester Elton, coauthor of Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done (Harper Business, 2021). During my interview with Elto...

8 Heinä 202134min

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Today I talked to Melody Wilding about her new book Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work (Chronicle Prism, 2021). Are you what Wilding calls a Sensitive Stri...

1 Heinä 202135min

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Today I talked to Debi Kleiman about her new book First Pitch: Winning Money, Mentors, and More for Your Startup (Babson College Publishing, 2020). For anyone who has ever watched Shark Tank, you know...

24 Kesä 202136min

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Today I talked to Jessica Helfand about her new book Face: A Visual Odyssey (MIT Press, 2019) Helfand is a designer, artist, and author. She’s taught at Yale University for more than 20 years, cofound...

17 Kesä 202134min

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Today I talked to Paul Davis about her new book Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience (Wharton School, 2021) What if companies held executives responsible for...

10 Kesä 202134min

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott is the author of 12 works of fiction, including Arrogance, a PEN/Faulkner finalist; and The Manikin, a finalist for the Pulitzer Prize. Her awards include a MacArthur Fellowship, a Guggen...

3 Kesä 202137min

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Today I talked to Carla Diana about her new book My Robot Gets Me: How Social Design Can Make New Products More Human (Harvard Business Review Press, 2021). Carla Diana is a robot designer responsible...

27 Touko 202137min

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Today I talked to Nicole Tersigni about her book Men to Avoid in Art and Life" (Chronicle Books, 2020). Nicole Tersigni is a comedic writer experienced in improve comedy and women’s advocacy. She live...

20 Touko 202128min

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