Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)
Dan Hill's EQ Spotlight22 Huhti 2021

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Today I talked to Jon Levy about his new book You’re Invited: The Art and Science of Cultivating Influence (Harper Business, 2021). Jon Levy is a behavioral scientist who over a decade ago founded The...

6 Touko 202134min

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Today I talked to Kim Scott about her new book Just Work: Get Sh*t Done, Fast & Fair (St. Martin's Press, 2021).  Kim Scott and her fellow guest on this episode, Trier Bryant, co-founded the company J...

29 Huhti 202138min

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Today I talked to Eric Rupp about his book The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey (TTC, 2020). Eric Rupp is a founding partner at the Transformational Trav...

15 Huhti 202130min

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Today I talked to Adam Bryant about his new book (co-authored with Kevin Sharer), The CEO Test: Master the Challenges That Make or Break All Leaders (Harvard Business Press, 2021). Adam Bryant is mana...

8 Huhti 202134min

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Today I talked to Kali Nicole Gross about her new book (co-authored with Daina Ramey Berry) A Black Women's History of the United States (Beacon Press, 2020). This episode covers a litany of instances...

1 Huhti 202136min

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

Today I talked to David A. Lees about his book Memphis Mayhem: A Story of the Music That Shook Up the World (ECW Press, 2020) David Less has studied Memphis music for over 40 years, including work don...

25 Maalis 202137min

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

Today I talked to David G. White, Jr. about his book Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs About Culture and Culture Change and Its Impact on Leaders and Change A...

18 Maalis 202136min

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