Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Today I talked to Michael P. F. Smith about his book The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown (Viking, 2021) Michael Smith is a folk singer who has shar...

11 Maalis 202137min

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Today I talked to Ming-Hui Huang about her book (coauthored with Roland T. Rust), The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy (Palgrave MacMillan, 2021) This episod...

4 Maalis 202135min

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Today I talked to Candacy Taylor about her book Overground Railroad: The Green Book and the Roots of Black Travel in America (Abrams Press, 2020). Taylor is an award-winning author, photographer and c...

25 Helmi 202137min

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Imagination with a Straight Jacket Alan Lightman is a writer, physicist, and social entrepreneur. He has served on the faculties of Harvard and the Massachusetts Institute of Technology (MIT) and was ...

18 Helmi 202135min

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Today I talked to Paul O. Jenkins about his book Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World (West Virginia UP, 2020). This episode covers a band that defies expectations...

11 Helmi 202133min

Sharon Olds, "Arias" (Knopf, 2019)

Sharon Olds, "Arias" (Knopf, 2019)

This episode covers a range of topics from Old’s use of line breaks (enjambment that runs contrary to the tedious, end-stopped rhyming lines of hymnals) to the degree to which any art work can be real...

4 Helmi 202135min

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Today I talked with Gary Hamel and Michele Zanini about their book Humanocracy: Creating Organizations As Amazing As the People Inside Them (HBR, 2020). This episode attacks the way bureaucracies are ...

28 Tammi 202138min

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Today I talked to Michael Gorra about his new book The Saddest Words: William Faulkner's Civil War (Liveright, 2020). This episode touches on two of William Faulkner’s novels in particular: The Sound ...

21 Tammi 202136min

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