Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Today I talked to Michael P. F. Smith about his book The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown (Viking, 2021) Michael Smith is a folk singer who has shar...

11 Maalis 202137min

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Today I talked to Ming-Hui Huang about her book (coauthored with Roland T. Rust), The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy (Palgrave MacMillan, 2021) This episod...

4 Maalis 202135min

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Today I talked to Candacy Taylor about her book Overground Railroad: The Green Book and the Roots of Black Travel in America (Abrams Press, 2020). Taylor is an award-winning author, photographer and c...

25 Helmi 202137min

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Imagination with a Straight Jacket Alan Lightman is a writer, physicist, and social entrepreneur. He has served on the faculties of Harvard and the Massachusetts Institute of Technology (MIT) and was ...

18 Helmi 202135min

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Today I talked to Paul O. Jenkins about his book Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World (West Virginia UP, 2020). This episode covers a band that defies expectations...

11 Helmi 202133min

Sharon Olds, "Arias" (Knopf, 2019)

Sharon Olds, "Arias" (Knopf, 2019)

This episode covers a range of topics from Old’s use of line breaks (enjambment that runs contrary to the tedious, end-stopped rhyming lines of hymnals) to the degree to which any art work can be real...

4 Helmi 202135min

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Today I talked with Gary Hamel and Michele Zanini about their book Humanocracy: Creating Organizations As Amazing As the People Inside Them (HBR, 2020). This episode attacks the way bureaucracies are ...

28 Tammi 202138min

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Today I talked to Michael Gorra about his new book The Saddest Words: William Faulkner's Civil War (Liveright, 2020). This episode touches on two of William Faulkner’s novels in particular: The Sound ...

21 Tammi 202136min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
otetaan-yhdet
rss-asiastudio
rikosmyytit
viisupodi
rss-vaalirankkurit-podcast
rss-mina-ukkola
the-ulkopolitist
radio-antro
io-techin-tekniikkapodcast
popcorn-with-esko
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-merja-mahkan-rahat
rss-50100-podcast