Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

Today I talked to David Smith and Brad Johnson about their new book Good Guys: How Men Can Be Better Allies for Women in the Workplace (HBR Press, 2020). This episode addresses some of the many ways i...

14 Tammi 202135min

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Today I talked to Chris Hamby about his book Soul Full of Coal Dust: The True Story of an Epic Battle for Justice (Little Brown, 2020). Hamby looks into why there has been a surge in black-lung diseas...

14 Tammi 202136min

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Today I talked to Daniel Lieberman about his book Exercised: How We Did Not Evolve to Exercise and What to Do about It (Pantheon, 2021). In the book Lieberman explodes 12 different myths, chief among ...

31 Joulu 202031min

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

In this episode I talked to Russell T. Warne about his book In the Know: Debunking 35 Myths about Human Intelligence (Cambridge UP, 2020). Warne  takes on the “nature versus nurture” debate regarding ...

24 Joulu 202039min

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Today I talked to Steven W. Webster about his book American Rage: How Anger Shapes Our Politics (Cambridge UP, 2020). We discuss the behavioral implications of anger in American politics, from increas...

17 Joulu 202034min

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

On this episode I speak to Ellen Van Oosten about Helping People Change: Coaching with Compassion for Lifelong Learning and Growth (Harvard Business Review Press, 2019). The book explores both persona...

10 Joulu 202036min

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson is a Professor of Dispute Resolution and Organizations at the Kellogg School of Management, Northwestern University. An acclaimed researcher, author, and speaker, she has developed seve...

3 Joulu 202037min

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases...

27 Marras 202036min

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