Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Stop Solving the Wrong Problem! In this episode we discuss Thomas Wedell-Wedellsborg's book What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve (HBR Press, 2020) and f...

19 Marras 202034min

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

In his book The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD) (Depth Insights, 2020), Christophe Morin explains how you can rewire your brains to esca...

12 Marras 202037min

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Are robots going to be our overlords? In Human Work in the Age of Smart Machines (RosettaBooks, 2020), Jamie Merisotis says they don't have to be. We can make them our friends. Jamie Merisotis is a gl...

5 Marras 202034min

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

How do we promote peace in the streets? In his new book Bleeding Out: The Devastating Consequences of Urban Violence--and a Bold New Plan for Peace in the Streets (Basic Books, 2019), Thomas Abt expla...

29 Loka 202035min

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Why Give a Damn About Strangers? In his book The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code (Basic Books, 2020), Michael E. McCullough explains. McCullough is a professor of ps...

22 Loka 202035min

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Mag...

14 Loka 202038min

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

What are the similar ways in which animals and people try to intimidate others? In his new book, Threats: Intimidation and Its Discontents (Oxford UP, 2020), David Barash explains. Barash is a researc...

7 Loka 202043min

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

What are we to make of the year’s first presidential debate? Listen in as John R. Hibbing, Jonathan Weiler and I discuss this question and others surrounding the 2020 presidential race. Hibbing is a F...

2 Loka 202051min

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