Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

What is it that makes hatred so addicting? In her new book Hatred: Understanding Our Most Dangerous Emotion (Oxford University Press, 2020), Berit Bogaard explains. Berit is a Professor of Philosophy ...

1 Loka 202039min

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

How does any organization invite the true, full participation of its members? In his new book The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation (Berrett-Koehler, 2020...

24 Syys 202040min

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

What does it take to connect successfully with somebody you’re trying to “win over”? Colllen Stanley explains in her new book Emotional Intelligence for Sales Leadership(HarperCollins, 2020) Stanley i...

17 Syys 202032min

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Today I discussed why music so powerful in eliciting emotions with Roger Kennedy, the author of The Power of Music: Psychoanalytic Explorations (Phoenix Publishing House, 2020) Now at The Child and Fa...

10 Syys 202035min

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Why Do Unnecessary and Often Counter-Productive Medical Interventions Happen So Often? Today I talked to Paul Offit about his book Overkill: When Modern Medicine Goes Too Far (HarperCollins, 2020) Of...

3 Syys 202032min

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

How is communicating virtually Is like eating Pringles forever? Find out as I talk to Nick Morgan about his new book Can You Hear Me? How to Connect with People in a Virtual World (Harvard Business Re...

27 Elo 202044min

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

What are the policy implications due to a fundamental distrust and dislike of “outsiders”? Today I talked to political scientist John R. Hibbing about his new book The Securitarian Personality: What R...

20 Elo 202046min

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

What does it take to both fit in and yet also prosper and grow as a person in the workplace? In today's interview, I discuss this question and others with noted psychologist Arthur B. Markman. Markman...

13 Elo 202043min

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