Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Batja Mesquita, "Between Us: How Cultures Create Emotions" (Norton, 2022)

Batja Mesquita, "Between Us: How Cultures Create Emotions" (Norton, 2022)

Today I talked to Batja Mesquita about her book Between Us: How Cultures Create Emotions (Norton, 2022). To a degree sometimes not realized, we discuss emotions through the lens of what have been call...

26 Tammi 202329min

Heidi K. Gardner and Ivan A. Matviak, "Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work" (HBR Press, 2022)

Heidi K. Gardner and Ivan A. Matviak, "Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work" (HBR Press, 2022)

Today I talked to Dr. Heidi K. Gardner about her new book (co-authored with Ivan A. Matviak) Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (HBR Press, 2022) Div...

12 Tammi 202328min

Roger D. Blackwell and Roger A. Bailey, "Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)

Roger D. Blackwell and Roger A. Bailey, "Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)

Today I talked to Roger Blackwell about his new book Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022) Contrary t...

29 Joulu 202234min

James Hurman, "Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success" (Previously Unavailable, 2022)

James Hurman, "Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success" (Previously Unavailable, 2022)

Today I talked to James Hurman about his new book Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success (Previously Unavailable, 2022). Marketers aren’t alwa...

15 Joulu 202231min

Chris De Santis, "Why I Find You Irritating: Navigating Generational Friction at Work" (Ampify, 2022)

Chris De Santis, "Why I Find You Irritating: Navigating Generational Friction at Work" (Ampify, 2022)

Today I talked to Chris De Santis about his new book Why I Find You Irritating: Navigating Generational Friction at Work (Ampify, 2022). Soon, those who qualify as Millennials or part of Gen Z will co...

1 Joulu 202227min

Victoria Grady and Patrick McCreesh, "Stuck: How to WIN at Work by Understanding LOSS" (Productivity Press, 2022)

Victoria Grady and Patrick McCreesh, "Stuck: How to WIN at Work by Understanding LOSS" (Productivity Press, 2022)

Today I talked to Victoria Grady about her book (co-authored with Patrick McCreesh) Stuck: How to WIN at Work by Understanding LOSS (Productivity Press, 2022) The attachment styles we form by eight mo...

17 Marras 202228min

Richard V. Reeves, "Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It" (Brookings Institution, 2022)

Richard V. Reeves, "Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It" (Brookings Institution, 2022)

Today I talked to Richard Reeves about his important new book Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It (Brookings Institution, 2022). The statistics ...

3 Marras 202233min

Paul Daugherty and H. James Wilson, "Radically Human: How New Technology Is Transforming Business and Shaping Our Future" (HBR Press, 2022)

Paul Daugherty and H. James Wilson, "Radically Human: How New Technology Is Transforming Business and Shaping Our Future" (HBR Press, 2022)

Today I talked to Jim Wilson about his book (co-authored with Paul Daugherty) Radically Human: How New Technology Is Transforming Business and Shaping Our Future (HBR Press, 2022). Technology has evol...

20 Loka 202236min

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