Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Today I talked to Jon Levy about his new book You’re Invited: The Art and Science of Cultivating Influence (Harper Business, 2021). Jon Levy is a behavioral scientist who over a decade ago founded The...

6 Touko 202134min

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Today I talked to Kim Scott about her new book Just Work: Get Sh*t Done, Fast & Fair (St. Martin's Press, 2021).  Kim Scott and her fellow guest on this episode, Trier Bryant, co-founded the company J...

29 Huhti 202138min

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Princ...

22 Huhti 202132min

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Today I talked to Eric Rupp about his book The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey (TTC, 2020). Eric Rupp is a founding partner at the Transformational Trav...

15 Huhti 202130min

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Today I talked to Adam Bryant about his new book (co-authored with Kevin Sharer), The CEO Test: Master the Challenges That Make or Break All Leaders (Harvard Business Press, 2021). Adam Bryant is mana...

8 Huhti 202134min

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Today I talked to Kali Nicole Gross about her new book (co-authored with Daina Ramey Berry) A Black Women's History of the United States (Beacon Press, 2020). This episode covers a litany of instances...

1 Huhti 202136min

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

Today I talked to David A. Lees about his book Memphis Mayhem: A Story of the Music That Shook Up the World (ECW Press, 2020) David Less has studied Memphis music for over 40 years, including work don...

25 Maalis 202137min

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

Today I talked to David G. White, Jr. about his book Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs About Culture and Culture Change and Its Impact on Leaders and Change A...

18 Maalis 202136min

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