Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Today I talked to Chester Elton, coauthor of Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done (Harper Business, 2021). During my interview with Elto...

8 Heinä 202134min

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Today I talked to Melody Wilding about her new book Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work (Chronicle Prism, 2021). Are you what Wilding calls a Sensitive Stri...

1 Heinä 202135min

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Today I talked to Debi Kleiman about her new book First Pitch: Winning Money, Mentors, and More for Your Startup (Babson College Publishing, 2020). For anyone who has ever watched Shark Tank, you know...

24 Kesä 202136min

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Today I talked to Jessica Helfand about her new book Face: A Visual Odyssey (MIT Press, 2019) Helfand is a designer, artist, and author. She’s taught at Yale University for more than 20 years, cofound...

17 Kesä 202134min

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Today I talked to Paul Davis about her new book Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience (Wharton School, 2021) What if companies held executives responsible for...

10 Kesä 202134min

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott is the author of 12 works of fiction, including Arrogance, a PEN/Faulkner finalist; and The Manikin, a finalist for the Pulitzer Prize. Her awards include a MacArthur Fellowship, a Guggen...

3 Kesä 202137min

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Today I talked to Carla Diana about her new book My Robot Gets Me: How Social Design Can Make New Products More Human (Harvard Business Review Press, 2021). Carla Diana is a robot designer responsible...

27 Touko 202137min

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Today I talked to Nicole Tersigni about her book Men to Avoid in Art and Life" (Chronicle Books, 2020). Nicole Tersigni is a comedic writer experienced in improve comedy and women’s advocacy. She live...

20 Touko 202128min

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