Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Ann Latham, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment" (Bloomsbury, 2021)

Ann Latham, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment" (Bloomsbury, 2021)

Today I talked to Ann Latham about her new book The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment (Bloomsbury, 2021). On the factory floor, the pr...

2 Syys 202134min

Ella L. J. Bell Smith and Stella M. Nkomo, "Our Separate Ways: Black and White Women and the Struggle for Professional Identity" (Harvard Business Press, 2021)

Ella L. J. Bell Smith and Stella M. Nkomo, "Our Separate Ways: Black and White Women and the Struggle for Professional Identity" (Harvard Business Press, 2021)

Ella L. J. Bell Smith and Stella M. Nkomo, Our Separate Ways: Black and White Women and the Struggle for Professional Identity (Harvard Business Press, 2021) Ella Bell Smith is a professor of business...

26 Elo 202137min

Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change" (McGraw-Hill Education, 2021)

Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change" (McGraw-Hill Education, 2021)

Today I talked to Jonathan Brill about his new book Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill Education, 2021) There are ten big trends that Brill ...

19 Elo 202136min

Big (and Small) Philosophical Questions (with Answers): A Discussion with David Birch and Fred Matser

Big (and Small) Philosophical Questions (with Answers): A Discussion with David Birch and Fred Matser

Today I talked to David Birch about his new book Pandora's Book: 401 Philosophical Questions to Help You Lose Your Mind (with Answers) (Iff Books, 2021). We were joined by Fred Matser, author of Beyon...

12 Elo 202148min

BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

Today I talked to BJ Fogg about his new book Tiny Habits: The Small Changes That Change Everything (Mariner Books, 2020).  Yo-yo diets that come and go is one thing. What BJ Fogg is after is something...

5 Elo 202134min

Jim Detert, "Choosing Courage: The Everyday Guide to Being Brave at Work" (HBR, 2021)

Jim Detert, "Choosing Courage: The Everyday Guide to Being Brave at Work" (HBR, 2021)

Retaining Freedom After Speech Today I talked to Jim Detert about his book Choosing Courage: The Everyday Guide to Being Brave at Work (Harvard Business Review Press, 2021) Jim Detert is the John L. C...

29 Heinä 202134min

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Mar...

22 Heinä 202135min

Gorick Ng, "The Unspoken Rules: Secrets to Starting Your Career Off Right" (HBR, 2021)

Gorick Ng, "The Unspoken Rules: Secrets to Starting Your Career Off Right" (HBR, 2021)

Today I talked to Gorick Ng about his new book The Unspoken Rules: Secrets to Starting Your Career Off Right (HBR, 2021). This book takes you through one’s career, from getting hired and oriented to t...

15 Heinä 202137min

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