Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Today I talked to Ximena Vengoechea about Listen Like You Mean It: Reclaiming the Lost Art of True Connection (Portfolio, 2021). What’s your default listening mode? Are you perhaps a pivoter, a distra...

16 Kesä 202227min

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Today I talked to Richard Chataway about his book The Behaviour Business: How to Apply Behavioural Science for Business Success (Harriman House, 2020). Ever seen the TED talk video on Youtube where Ca...

2 Kesä 202233min

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Today I talked to Mike Errico about his new book Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter (Backbeat Books, 2022). Brain teasers invite you; brain embarrassers are songs you ...

26 Touko 202235min

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Today I talked to Morris Altman about his book Worker Satisfaction and Economic Performance (Routledge, 2021). What sometimes gets overlooked is that Adam Smith not only became the “father of capitali...

19 Touko 202235min

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Today I talked to Zarak Khan and Laurel Newman about their book Building Behavioral Science in an Organization (Action Design Press, 2021). As an academic discipline, behavioral science is as the book...

12 Touko 202232min

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Today I talked to Belinda Gannaway, co-author (with Emma Bridger) about her book Employee Experience by Design: How to Create an Effective EX for Competitive Advantage (Kogan Page, 2021). Covid-19 has...

5 Touko 202233min

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Today I talked to Mark L. Sirower about his book (co-authored with Jeff Weirens) The Synergy Solution: How Companies Win the Mergers and Acquisitions Game (HBP, 2022). First impressions really do matt...

28 Huhti 202233min

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

Today I talked to DDS Dobson-Smith about You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging (Lioncrest, 2022). While the episode’s title ...

21 Huhti 202237min

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