Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Today I talked to Mohammad F. Anwar and Frank Danna about their book Love as a Business Strategy: Resilience, Belonging & Success (Lioncrest, 2021). Rarely will executives leave themselves vulnerable ...

14 Huhti 202235min

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Today I talked to Roberta Moore, author of Emotion at Work: Unleashing the Secret Power of Emotional Intelligence (Conscious Choice, 2018). Much like methodologies that focus on a range of personality...

7 Huhti 202235min

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you’ve ever completed an annual employee ...

31 Maalis 202232min

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Today I talked to Lindsey Pollak about her book Recalculating: Navigate Your Career Through the Changing World of Work (HarperCollins, 2021). How can envy be a positive catalyst for changing your care...

24 Maalis 202233min

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Today I talked to Mike Robbins about his new book We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging (Hay House, 2020). COVID-19 has spurred two major issues...

17 Maalis 202232min

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Today I talked to Gautham Pallapa about his new book Leading with Empathy: Understanding the Needs of Today's Workforce (John Wiley and Sons, 2021). The World Health Organization’s director-general ha...

10 Maalis 202235min

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Today I talked to Daniel H. Pink about his new book The Power of Regret: How Looking Backward Moves Us Forward (Riverhead Books, 2022). After the emotion of love, regret is the second most common emot...

3 Maalis 202230min

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Today I talked to Carl Rhodes about his book Woke Capitalism: How Corporate Morality is Sabotaging Democracy (Policy Press, 2021). When Milton Friedman published Capitalism and Freedom in 1962, whose ...

24 Helmi 202231min

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