Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Today I talked to Ximena Vengoechea about Listen Like You Mean It: Reclaiming the Lost Art of True Connection (Portfolio, 2021). What’s your default listening mode? Are you perhaps a pivoter, a distra...

16 Kesä 202227min

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Today I talked to Richard Chataway about his book The Behaviour Business: How to Apply Behavioural Science for Business Success (Harriman House, 2020). Ever seen the TED talk video on Youtube where Ca...

2 Kesä 202233min

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Today I talked to Mike Errico about his new book Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter (Backbeat Books, 2022). Brain teasers invite you; brain embarrassers are songs you ...

26 Touko 202235min

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Today I talked to Morris Altman about his book Worker Satisfaction and Economic Performance (Routledge, 2021). What sometimes gets overlooked is that Adam Smith not only became the “father of capitali...

19 Touko 202235min

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Today I talked to Zarak Khan and Laurel Newman about their book Building Behavioral Science in an Organization (Action Design Press, 2021). As an academic discipline, behavioral science is as the book...

12 Touko 202232min

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Today I talked to Belinda Gannaway, co-author (with Emma Bridger) about her book Employee Experience by Design: How to Create an Effective EX for Competitive Advantage (Kogan Page, 2021). Covid-19 has...

5 Touko 202233min

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Today I talked to Mark L. Sirower about his book (co-authored with Jeff Weirens) The Synergy Solution: How Companies Win the Mergers and Acquisitions Game (HBP, 2022). First impressions really do matt...

28 Huhti 202233min

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

Today I talked to DDS Dobson-Smith about You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging (Lioncrest, 2022). While the episode’s title ...

21 Huhti 202237min

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