Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

David Livermore, "Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization" (Berrett-Koehler, 2022)

Today I talked to David Livermore about his book Digital, Diverse & Divided: How to Talk to Racists, Compete with Robots, and Overcome Polarization (Berrett-Koehler, 2022). While the author argues tha...

6 Loka 202229min

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Jamie Fahey, "Futsal: The Indoor Game That Is Revolutionizing World Soccer" (Melville House, 2021)

Today I talked to Jamie Fahey about his book Futsal: The Indoor Game That Is Revolutionizing World Soccer (Melville House, 2021). Some 60 million people player futsal worldwide, as this five-a-side ve...

22 Syys 202231min

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Eric A. Posner, "How Antitrust Failed Workers" (Oxford UP, 2021)

Today I talked to Eric Posner about his book How Antitrust Failed Workers (Oxford UP, 2021). When anti-trust cases are brought forward, typically they involve monopolies exercising undue power in rega...

8 Syys 202238min

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initia...

25 Elo 202242min

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes, "Women Painting Women" (Delmonico Books, 2022)

Andrea Karnes' book Women Painting Women (Delmonico Books, 2022) documents a wide-ranging exhibit inclusive of women as both the makers and subjects of paintings. The artists hail from around the worl...

11 Elo 202232min

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that th...

28 Heinä 202230min

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Alenka Triplat et al., "Profit from the Source: Transforming Your Business by Putting Suppliers at the Core" (HBR Press, 2022)

Today I talked to Alenka Triplat about Profit from the Source: Transforming Your Business by Putting Suppliers at the Core (HBR Press, 2022). Want to know the challenges bedeviling NATO as it seeks to...

14 Heinä 202223min

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy ...

30 Kesä 202231min

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