Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Batja Mesquita, "Between Us: How Cultures Create Emotions" (Norton, 2022)

Batja Mesquita, "Between Us: How Cultures Create Emotions" (Norton, 2022)

Today I talked to Batja Mesquita about her book Between Us: How Cultures Create Emotions (Norton, 2022). To a degree sometimes not realized, we discuss emotions through the lens of what have been call...

26 Tammi 202329min

Heidi K. Gardner and Ivan A. Matviak, "Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work" (HBR Press, 2022)

Heidi K. Gardner and Ivan A. Matviak, "Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work" (HBR Press, 2022)

Today I talked to Dr. Heidi K. Gardner about her new book (co-authored with Ivan A. Matviak) Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (HBR Press, 2022) Div...

12 Tammi 202328min

Roger D. Blackwell and Roger A. Bailey, "Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)

Roger D. Blackwell and Roger A. Bailey, "Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)

Today I talked to Roger Blackwell about his new book Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022) Contrary t...

29 Joulu 202234min

James Hurman, "Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success" (Previously Unavailable, 2022)

James Hurman, "Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success" (Previously Unavailable, 2022)

Today I talked to James Hurman about his new book Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success (Previously Unavailable, 2022). Marketers aren’t alwa...

15 Joulu 202231min

Chris De Santis, "Why I Find You Irritating: Navigating Generational Friction at Work" (Ampify, 2022)

Chris De Santis, "Why I Find You Irritating: Navigating Generational Friction at Work" (Ampify, 2022)

Today I talked to Chris De Santis about his new book Why I Find You Irritating: Navigating Generational Friction at Work (Ampify, 2022). Soon, those who qualify as Millennials or part of Gen Z will co...

1 Joulu 202227min

Victoria Grady and Patrick McCreesh, "Stuck: How to WIN at Work by Understanding LOSS" (Productivity Press, 2022)

Victoria Grady and Patrick McCreesh, "Stuck: How to WIN at Work by Understanding LOSS" (Productivity Press, 2022)

Today I talked to Victoria Grady about her book (co-authored with Patrick McCreesh) Stuck: How to WIN at Work by Understanding LOSS (Productivity Press, 2022) The attachment styles we form by eight mo...

17 Marras 202228min

Richard V. Reeves, "Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It" (Brookings Institution, 2022)

Richard V. Reeves, "Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It" (Brookings Institution, 2022)

Today I talked to Richard Reeves about his important new book Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It (Brookings Institution, 2022). The statistics ...

3 Marras 202233min

Paul Daugherty and H. James Wilson, "Radically Human: How New Technology Is Transforming Business and Shaping Our Future" (HBR Press, 2022)

Paul Daugherty and H. James Wilson, "Radically Human: How New Technology Is Transforming Business and Shaping Our Future" (HBR Press, 2022)

Today I talked to Jim Wilson about his book (co-authored with Paul Daugherty) Radically Human: How New Technology Is Transforming Business and Shaping Our Future (HBR Press, 2022). Technology has evol...

20 Loka 202236min

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