#93 Aligning Product and GTM Through RevOps – with Lauren Hughes, VP, Revenue Effectiveness at Justworks
RevOps Lab1 Syys 2025

#93 Aligning Product and GTM Through RevOps – with Lauren Hughes, VP, Revenue Effectiveness at Justworks

Lauren Hughes, VP of Revenue Effectiveness at Justworks and former Global Head of RevOps at InMobi, joins Janis and Philipp to share how RevOps can become the connective tissue between product and go-to-market. Lauren walks through her experience scaling RevOps during hypergrowth, driving alignment with product, and building operating cadences that keep leadership on the same page.

We cover:

• Lessons from scaling InMobi from $300M to $600M+ revenue

• How to build RevOps from 2 people “tinkering in Salesforce” to a 25+ person team

• Driving interlock between product and revenue teams under pressure

• Why operating cadences matter more than tools

• Balancing short-term firefighting with long-term roadmap planning

• How RevOps can translate customer needs into product strategy

Lauren Hughes on LinkedIn:

https://www.linkedin.com/in/laurenehughes10023/

Pipeline Visibility Cheat Sheet: ⁠https://www.getweflow.com/content/pipeline-visibility-cheat-sheet⁠⁠

Janis on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/janiszech ⁠ ⁠⁠ ⁠

Phillip on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/philippstelzer⁠


Chapters:

(00:00:00) Intro & Meet Lauren

(00:02:00) Scaling RevOps at InMobi During Hypergrowth

(00:07:15) First Hires & Building Business Planning Into RevOps

(00:12:40) Driving Product <> Revenue Interlock

(00:18:20) Operating Cadences & Leadership Alignment

(00:23:30) Balancing Fix-It Mode With Future Planning

(00:29:10) Lessons Learned & Applying Them at Justworks

(00:34:30) Podcasts & Resources Lauren Recommends

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(119)

#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

#86 Towards a buyer-centric RevOps - with Lauren Silvers Director GTM at Ironclad

Lauren Silvers, GTM Programs Lead at Ironclad, joins the show to share a bold, future-focused vision for revenue operations: one that’s deeply buyer-centric, AI-assisted, and system-aware. Drawing fro...

14 Heinä 202542min

#85 How to Align RevOps & FP&A – with Seth London Senior Director of RevOps at Meltwater

#85 How to Align RevOps & FP&A – with Seth London Senior Director of RevOps at Meltwater

Seth London, VP of Revenue Operations at Meltwater, joins the podcast to unpack one of the most strategic (and misunderstood) relationships in GTM: the connection between RevOps and FP&A. With firstha...

7 Heinä 202537min

#84 How to Get Perfect Deal & Pipeline Visibility - with Janis and Philipp

#84 How to Get Perfect Deal & Pipeline Visibility - with Janis and Philipp

Janis and Philipp dive into one of the most requested topics in RevOps: pipeline visibility. What does it actually mean? Why is it so hard to get right? And what does good look like?Using the Pipeline...

1 Heinä 202540min

#83 Becoming strategic in RevOps with our cheat sheet - with Janis and Philipp

#83 Becoming strategic in RevOps with our cheat sheet - with Janis and Philipp

Janis and Philipp are back for another guest-free deep dive—this time breaking down the most downloaded cheat sheet they’ve ever released: The Strategic RevOps Cheat Sheet. In this candid Friday-after...

23 Kesä 202535min

#82 The 5A Framework for Strategic RevOps – with Joe Ort, RevOps Inflection

#82 The 5A Framework for Strategic RevOps – with Joe Ort, RevOps Inflection

Joe Ort, Founder of RevOps Inflection and 15-year RevOps veteran, joins the show to share his 5A Framework—a repeatable, strategic approach for diagnosing, prioritizing, and scaling RevOps impact. Fro...

9 Kesä 202537min

#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique

#81 Why Executives Don’t Trust the Data – with Rhys Williams, Founder & Managing Partner at Domestique

Rhys Williams, Founder of RevOps agency Domestique, joins the show to talk about one of the most frustrating (and familiar) realities in GTM: executives don’t trust the data. But the real issue? It’s ...

2 Kesä 202534min

#80 The RevOps Pendulum: Insights from 180+ RevOps pros - with Haris Odobasic, Co-Founder at Revenue Wizards

#80 The RevOps Pendulum: Insights from 180+ RevOps pros - with Haris Odobasic, Co-Founder at Revenue Wizards

Haris Odobasic, Co-Founder of Revenue Visions and longtime RevOps leader, returns to the podcast to share the story behind his new book, The RevOps Pendulum. From writing habits and research methods t...

26 Touko 202543min

#79 How RevOps Can Drive Enterprise Value - with Cliff Simon, GTM & RevOps Leader at Carabiner Group

#79 How RevOps Can Drive Enterprise Value - with Cliff Simon, GTM & RevOps Leader at Carabiner Group

Cliff Simon, GTM & RevOps Leader at Carabiner Group, joins the show to break down how RevOps leaders can influence the single metric that matters most: enterprise value. Drawing from 20+ years in go-t...

19 Touko 202534min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahamania
ostan-asuntoja-podcast
inderespodi
rss-sami-miettinen-neuvottelija
rahapuhetta
hyva-paha-johtaminen
rss-viisas-raha-podi
herrasmieshakkerit
pomojen-suusta
sijoituspodi
rss-lahtijat
lakicast
rss-karon-grilli
rss-sisalto-kuntoon
rss-asiakaskokemusklubi