Logo Look: Asheboro ZooKeepers

The Asheboro Copperheads (Coastal Plain League) are no more and have rebranded as the Asheboro ZooKeepers. The team released its new identity that includes the colors of brown, black, khaki, and jungle green. Their logo features five different identities: a zookeeper, elephant, rhinoceros, giraffe, and a snake (perhaps a nod to the Copperhead brand). However, what do we think about the new look and its marketing possibilities? Ed Rivera of The Dat Hat Chronicles joins me to weigh in another baseball rebrand this off-season.