Why Every Artist Needs a Brand Kit (239)
The Art Biz4 Syys 2025

Why Every Artist Needs a Brand Kit (239)

host: Alyson Stanfield

Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand for.

In this solo episode, I share why identity comes before design, what goes into a brand kit, and how it saves time while building trust.

Your next collector is just one connection away. Make it a memorable one.

✨ HIGHLIGHTS

00:00 When artists relied on printed packets

02:40 Why tactile marketing materials still matter today

05:40 The tough love: artists aren't designers (and why that matters)

08:00 Why your Identity — with a capital "I" — comes first

10:20 What a brand kit includes and how it helps

12:00 The pitfalls of DIY and how we can give you support in Essentials

13:40 Wrapping up: identity, design, and consistency in action

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/brand-kit

🎧 MENTIONED

These are the other solo episodes (so far) leading up to the Followers to Collectors workshop.

When the Art Sales Stop: 6 Areas to Investigate (235)

Clean Your Email List to Improve Deliverability and Engagement (236)

Remove Barriers to Buying Your Art (237)

You Don't Need a Gallery, You Need Conscious Connections (238)

🎧 RELATED EPISODES

These episodes feature guests who have clarity around who they are as artists:

Married to a Single Art Project Forever with Michelle Fung (227)

How You Want to Be Perceived as an Artist with Alexandra Squire (133)

What a Commitment to Audience-Building Means to Noelle Phares (225)

📥 RESOURCES

Planning Workshop:

Followers to Collectors – September 9–10

Essentials for Artist Success:

Ongoing coaching, support, and training

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here's how ~~~~> https://artbizsuccess.com/pitch-podcast/

Jaksot(256)

You Don't Need a Gallery, You Need Conscious Connections (238)

You Don't Need a Gallery, You Need Conscious Connections (238)

host: Alyson Stanfield Waiting to be discovered isn't a strategy. A gallery might help, but it won't solve everything. What you really need to build a thriving art career are conscious connections. Th...

28 Elo 202513min

Remove Barriers to Buying Your Art (237)

Remove Barriers to Buying Your Art (237)

host: Alyson Stanfield When someone is ready to buy your art, the last thing you want to do is make them go on a treasure hunt. Every extra click, unanswered question, or missing price is a ba...

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Clean Your Email List to Improve Deliverability and Engagement (236)

Clean Your Email List to Improve Deliverability and Engagement (236)

Most artists focus on growing their email list—but what if the real power comes from trimming it? In this solo episode of The Art Biz, host Alyson Stanfield walks you through why and how to clean your...

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When the Art Sales Stop: 6 Areas to Investigate (235)

When the Art Sales Stop: 6 Areas to Investigate (235)

You've shown up. You've posted, emailed, exhibited, maybe even launched something. And yet... the sales aren't coming. In this solo episode of The Art Biz, host Alyson Stanfield walks you through six ...

7 Elo 202512min

Discerning Your Direction as an Artist with Marianne Lettieri (234)

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Sculptor and installation artist Marianne Lettieri creates intricate, meditative work from salvaged and domestic materials. In this episode, she shares her journey from marketing to art, and how she h...

31 Heinä 202549min

It's Not Your Job to Worry About Adding to the Noise (233)

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Thoughtful artists often hesitate to share their work publicly—not because they're lazy or unclear, but because they don't want to contribute to the "noise" online. In this solo episode, host Alyson S...

24 Heinä 202513min

Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232)

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Wildlife artist James Corwin has built a thriving art business by putting his originals first—and building everything else around them. In this episode of The Art Biz, he talks with host Alyson Stanfi...

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