Why Every Artist Needs a Brand Kit (239)
The Art Biz4 Syys 2025

Why Every Artist Needs a Brand Kit (239)

host: Alyson Stanfield

Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand for.

In this solo episode, I share why identity comes before design, what goes into a brand kit, and how it saves time while building trust.

Your next collector is just one connection away. Make it a memorable one.

✨ HIGHLIGHTS

00:00 When artists relied on printed packets

02:40 Why tactile marketing materials still matter today

05:40 The tough love: artists aren't designers (and why that matters)

08:00 Why your Identity — with a capital "I" — comes first

10:20 What a brand kit includes and how it helps

12:00 The pitfalls of DIY and how we can give you support in Essentials

13:40 Wrapping up: identity, design, and consistency in action

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/brand-kit

🎧 MENTIONED

These are the other solo episodes (so far) leading up to the Followers to Collectors workshop.

When the Art Sales Stop: 6 Areas to Investigate (235)

Clean Your Email List to Improve Deliverability and Engagement (236)

Remove Barriers to Buying Your Art (237)

You Don't Need a Gallery, You Need Conscious Connections (238)

🎧 RELATED EPISODES

These episodes feature guests who have clarity around who they are as artists:

Married to a Single Art Project Forever with Michelle Fung (227)

How You Want to Be Perceived as an Artist with Alexandra Squire (133)

What a Commitment to Audience-Building Means to Noelle Phares (225)

📥 RESOURCES

Planning Workshop:

Followers to Collectors – September 9–10

Essentials for Artist Success:

Ongoing coaching, support, and training

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here's how ~~~~> https://artbizsuccess.com/pitch-podcast/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(278)

Will you be ready if your art goes viral? with Jenny McCarty (277)

Will you be ready if your art goes viral? with Jenny McCarty (277)

When the redesign of the 2026 national parks pass became a flashpoint, watercolor artist and ecologist Jenny McCarty noticed the uproar in her community — and used her art to do something about it. Wh...

17 Syys 41min

Even when life is heavy, your art business still needs you (276)

Even when life is heavy, your art business still needs you (276)

Artists are a sensitive lot, and that sensitivity is what makes the work possible. It also makes everything else land harder. It's easier to get tripped up by news headlines, family illness, and trave...

27 Elo 18min

Stop complicating your art marketing plan (275)

Stop complicating your art marketing plan (275)

In this episode of The Art Biz, host Alyson Stanfield makes the case that a marketing plan doesn't have to be a spreadsheet full of self-imposed deadlines. She argues for routines over rigid plans, wa...

20 Elo 14min

The third path for artists that we aren't talking about (274)

The third path for artists that we aren't talking about (274)

In this episode of The Art Biz, host Alyson Stanfield names three paths a serious artist can take — and makes the case for the one no one talks about. After more than two decades of teaching online, s...

13 Elo 16min

You know what to do but you're not doing it: ADHD and your art business with Georgie Coote (273)

You know what to do but you're not doing it: ADHD and your art business with Georgie Coote (273)

Many artists know exactly what they need to do to move their careers forward. They just aren't doing it. In this episode of The Art Biz, host Alyson Stanfield talks with Georgie Coote, a National Boar...

6 Elo 31min

Only listen to this if you're an ambitious artist (272)

Only listen to this if you're an ambitious artist (272)

In this episode of The Art Biz, host Alyson Stanfield makes the case that waiting isn't ambition — it's longing. She unpacks why so many artists organize their careers around a big break that rarely c...

23 Heinä 17min

Why nobody came to your art show (271)

Why nobody came to your art show (271)

You worked hard to get your art on those walls. So when only a handful of people show up to the opening, it stings. In this episode, Alyson Stanfield looks at the most common reasons your supporters s...

2 Heinä 20min

The obvious salespeople you're not using (270)

The obvious salespeople you're not using (270)

Host Alyson Stanfield makes the case that your best salespeople are already in your life, just waiting to be asked to help. This episode isn't just for artists with collectors. If anyone has ever resp...

25 Kesä 19min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
rss-rahapodi
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
oppimisen-psykologia
rss-sami-miettinen-neuvottelija
rss-paasipodi
lakicast
rss-karon-grilli
rss-rahamania
rss-inderes
rahapuhetta
rss-siksi-viestinta
rss-pinnan-alle
rss-startup-ministerio
pomojen-suusta
inderespodi