HOW NOT TO RESPOND TO MEDIA COVERAGE YOU DON’T LIKE
Your organisation is getting media coverage it doesn’t like, or feels is unfair. Bad coverage can be bad for the brand. How do you react? Would you blacklist the media outlet, refuse to let its ...
2 Syys 20259min
11 phrases you can immediately use to improve your media interviews
There's a lot of advice about the things to avoid saying. But not so much about the language that can make interviews more impactful, signal to the audience that they need to pay attention, and hel...
26 Elo 20257min
Vague interview adds to confusion
Talking in generalities is a mistake many media spokespeople make. And it is an error that saw one high-profile journalist become increasingly frustrated with his interviewee this week. “Why don’t...
18 Heinä 20258min
Is this the end of the crisis that became Formula 1’s main event?
Christian Horner described his sacking as the principal of Red Bull Racing as “a shock”. But was it that much of a surprise for anyone else? Or was it inevitable he would go after a turbulent time...
14 Heinä 20256min
Stinging headlines and reputation damage - counting the real cost of this big fine
So, your organisation has just been slapped with a £21m fine by a regulator. How would you respond? Would you apologise? Or would you attempt to draw a line under the issues and show they are in the p...
9 Heinä 20253min
Anyone for a strawberries and cream sandwich?
Yes, you read that right. Not only is the strawberries and cream sandwich real, but it has also gone viral. And it has generated some much-needed positive coverage and PR for a brand that has been in...
7 Heinä 20255min
'You don’t have a clue’: Surely not another media interview disaster?
It’s been a little over a week since we gave you our analysis of a high-profile media interview disaster. And yet there has already been another one with almost identical failings. The interview e...
3 Heinä 20256min
