Marketing Tips10 Maalis 2025

11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

This episode features Lindsey McFadden, the Chief Marketing Officer (CMO) of Stretch Zone, a rapidly expanding stretch studio franchise that grew from one location to 380 nationwide without any closures. Lindsey shares her extensive experience in multi-unit marketing and franchising, detailing the innovative strategies and grassroots marketing techniques that facilitated Stretch Zone's impressive growth. She discusses the importance of not being a 'box checker', segmenting marketing lists effectively, and balancing local-level marketing with a unified national brand strategy. Additionally, Lindsey highlights the value of community partnerships, personalized content creation, and a strong support system for franchisees. Key topics include the power of grassroots marketing, practical tips for maintaining engagement post-launch, and leveraging video content to build brand awareness.

Time stamps:00:00 The Rise of Stretch Zone

00:19 Meet Lindsey McFadden: From Ad Agencies to CMO

01:38 Key Marketing Lessons and Strategies04:01 Balancing National and Local Marketing

06:07 Franchise Growth and Support

12:30 Targeting and Segmenting Audiences

17:15 Empowering Local Content Creation

18:31 Sustaining Long-Term Engagement

20:52 Grassroots Marketing Tips

21:38 Conclusion and Final Thoughts

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(15)

16. How To Position Your Company to Standout Against Competition

What does it really take to build a startup marketing engine from scratch—without a playbook, a team, or even a working product?In this episode of MarketingTips, we sit down with Nicole Schafer, Head ...

9 Kesä 202525min

15. Driving Record-Breaking Pipeline with a People-First Approach with Nicole Milstead

In this episode of Marketing Tips, we’re joined by Nicole Milstead, CMO of Agiloft, whose path to the CMO seat was anything but traditional. From earning a master’s in social work to running analyst r...

20 Huhti 202530min

14. Outbound Strategies for your SDR team in 2025 with Steve Keifer

In this episode of Marketing Tips, we sit down with 5X SaaS CMO Steve Keifer to unpack the uncomfortable truth about modern marketing: everyone is doing the exact same thing. So how do you actually st...

13 Huhti 202528min

13. Go-To-Market Strategies for B2B Companies with Scott Vaughan

What if your go-to-market strategy is the reason your pipeline is stuck? In this episode, we sit down with Scott Vaughn, seasoned B2B CMO and go-to-market leader with over 113,000 LinkedIn followers, ...

30 Maalis 202531min

12. The Marketing Data that You Need to Know with Dan Stradtman, CMO of Bloomfire

Join us for an insightful discussion with Dan Stradtman, the Chief Marketing Officer of Bloomfire. Dan shares his remarkable journey from clinical psychology to leading marketing teams at some of the ...

17 Maalis 202524min

10. The Email Marketing Playbook with a CMO whose generated $500M+ in revenue

In this episode, Ryan interviews Kari Hanson, the current CMO at Robin. Carrie has an impressive background, including taking part in a company's $1.2 billion IPO and successfully launching campaigns ...

3 Maalis 202528min

9. Email Strategy for B2B Marketing in 2025

In this episode of Marketing Tips, host Ryan Atkinson sits down with Gregory Kennedy, a B2B marketing expert with over 20 years of experience scaling startups and leading global teams at InMobi, AdRol...

24 Helmi 202530min