Marketing Tips9 Kesä 2025

16. How To Position Your Company to Standout Against Competition

What does it really take to build a startup marketing engine from scratch—without a playbook, a team, or even a working product?

In this episode of MarketingTips, we sit down with Nicole Schafer, Head of Marketing at M0, a VC-funded crypto startup. As the first and only marketer at the company, Nicole had to build everything from the ground up: positioning, brand narrative, content strategy, campaign execution, analytics—you name it.

This conversation is a masterclass in early-stage marketing, perfect for marketers at seed to Series B startups, especially in fast-moving, technical industries like crypto, fintech, or Web3.

You’ll learn:

The first three moves Nicole made when joining M0
How to create a brand narrative that sticks (and earns mindshare)
Why "people buy feelings, not features" should drive your messaging
How to balance rapid testing with consistent storytelling
What metrics to track when your #1 goal is brand awareness
How to manage campaigns, content, and positioning as a one-person team
The battle-tested framework she uses to define messaging: origin, challenge, resolution

Plus: Nicole shares how startup marketing forced her to grow faster than ever before—from mastering analytics to running company-wide strategy solo.

If you’re building a marketing function from the ground up or want a peek inside the reality of being a solo marketer at a high-growth startup, this one’s for you.

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15. Driving Record-Breaking Pipeline with a People-First Approach with Nicole Milstead

In this episode of Marketing Tips, we’re joined by Nicole Milstead, CMO of Agiloft, whose path to the CMO seat was anything but traditional. From earning a master’s in social work to running analyst r...

20 Huhti 202530min

14. Outbound Strategies for your SDR team in 2025 with Steve Keifer

In this episode of Marketing Tips, we sit down with 5X SaaS CMO Steve Keifer to unpack the uncomfortable truth about modern marketing: everyone is doing the exact same thing. So how do you actually st...

13 Huhti 202528min

13. Go-To-Market Strategies for B2B Companies with Scott Vaughan

What if your go-to-market strategy is the reason your pipeline is stuck? In this episode, we sit down with Scott Vaughn, seasoned B2B CMO and go-to-market leader with over 113,000 LinkedIn followers, ...

30 Maalis 202531min

12. The Marketing Data that You Need to Know with Dan Stradtman, CMO of Bloomfire

Join us for an insightful discussion with Dan Stradtman, the Chief Marketing Officer of Bloomfire. Dan shares his remarkable journey from clinical psychology to leading marketing teams at some of the ...

17 Maalis 202524min

11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

This episode features Lindsey McFadden, the Chief Marketing Officer (CMO) of Stretch Zone, a rapidly expanding stretch studio franchise that grew from one location to 380 nationwide without any closur...

10 Maalis 202522min

10. The Email Marketing Playbook with a CMO whose generated $500M+ in revenue

In this episode, Ryan interviews Kari Hanson, the current CMO at Robin. Carrie has an impressive background, including taking part in a company's $1.2 billion IPO and successfully launching campaigns ...

3 Maalis 202528min

9. Email Strategy for B2B Marketing in 2025

In this episode of Marketing Tips, host Ryan Atkinson sits down with Gregory Kennedy, a B2B marketing expert with over 20 years of experience scaling startups and leading global teams at InMobi, AdRol...

24 Helmi 202530min