In Conversation With John Schoolcraft, Oatly's Creative Director | Marketing, Staying True to Your Vision & Blackstone
Slush28 Syys 2020

In Conversation With John Schoolcraft, Oatly's Creative Director | Marketing, Staying True to Your Vision & Blackstone

In the very first Soaked by Slush conversation, our guest is the Global Creative Director of Oatly, John Schoolcraft. Oatly has gone a long, long way from being an obscure Swedish oat milk start-up to becoming one of the global leaders in sustainable business. Along the way, Oatly has been wrestling with the trials and tribulations of becoming mainstream and working inside the system it has sought to make a change in. One example of this is their recent, highly publicized deal with Blackstone. This episode is a conversation about Oatly’s story, as well as the dilemmas of making an impact in the world while staying true to your roots while growing up.

Expect to learn:

• How Oatly has found and cultivated the unique voice of its brand

• John’s advice to entrepreneurs trying to find their own brand’s voice

• How Oatly approaches a decision, such as the recent Blackstone deal, in which one has to make a compromise between (at least ostensibly) clashing values and targets

• How a company should deal with backlashes and strong public reactions in the time of social media and lightning-fast trending

Have a listen, subscribe, rate, hate – whatever you feel like, mate. New episodes with the most interesting people in the world, every Thursday!

---

Episodes also available on Youtube: https://www.youtube.com/channel/UCESKqOrSvsY6J2rEUCrHu6w

Check us out on Social Media!

Twitter: https://twitter.com/soakedbyslush/

Instagram: https://www.instagram.com/soakedslush/

Facebook: https://www.facebook.com/soakedbyslush/

Soaked Website: https://www.slush.org/soaked/

Slush Website: https://www.slush.org

Contact us: soaked@slush.org

Jaksot(42)

Welcome to Slush 2022

Welcome to Slush 2022

Ahead of Slush 2022, we sit down for a conversation that provides everyone who’s joining us in Helsinki with a bit of the backstory and context behind the event you’re about to attend. We'll cover:Why...

9 Marras 20221h 1min

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

We bring you two sides of the German collaborative presentation company Pitch as its Co-founder and CEO Christian Reber is joined by board member and Lakestar partner Stephen Nundy to discuss product-...

11 Elo 202230min

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

Jeppe Rindom is the Co-founder and guiding hand of Pleo- The corporate card and expense claim company and the fastest to reach the €1bn valuation in Denmark. Jeppe dives deep with Mikko Mäntylä into t...

14 Heinä 202227min

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

Sonali de Rycker is a true icon of European venture. In her fourteen years with Accel, she has made early investments in success stories ranging from Spotify to Avito, Hopin to Kry and Monzo to Sennde...

7 Heinä 202230min

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

Cristina Cordova spent a decade leading partnerships at two of the most iconic tech success stories of the past decade – Stripe & Notion – before joining First Round Capital in March of 2022. Today, w...

7 Kesä 202223min

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

Today, we speak to Des Traynor of Intercom about problem selection, pricing, using principles to scale yourself as a leader, and maintaining alignment as an organisation grows. Des is one of the most ...

26 Touko 202227min

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

Today, we’re speaking to Brian O’Malley, Managing Partner at Forerunner Ventures – the famously consumer-savvy Silicon Valley firm – on everything it takes to build generational outcomes in the consum...

26 Huhti 202225min

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

Guy Podjarny is Co-founder and President of Snyk – the €8B developer-first security platform. Together, we unpack tactical considerations that go into scaling a business – especially one with a produc...

21 Huhti 202227min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta