The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”
The Daily18 Syys 2022

The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”

“Nobody’s gonna know. They’re gonna know.”

If you’ve been on TikTok in the past year, you’re most likely familiar with these two sentences, first drolly uttered in a post by TikTok creator Chris Gleason in 2020. The post has become a hit and has been viewed more than 14 million times.

But the sound is more famous than the video.

When uploading a video to TikTok, the creator has the option to make that video’s audio a “sound” that other users can easily use in their own videos — lip-syncing to it, adding more noise on top of it or treating it like a soundtrack. Gleason’s sound has been used in at least 336,000 other videos, to humorous, dramatic and sometimes eerie effect.

The journalist Charlotte Shane delves into the world of repurposed sounds, exploring how TikTok and other apps have enabled, as she writes in her recent article for The Times, “cross-user riffing and engagement, like quote-tweeting for audio.” She also considers “what makes a sound compelling beyond musical qualities or linguistic meaning.”

While “brainfeel” may be an apt buzzword for the sensation audio memes elicit, Ms. Shane writes, it is more than a mere trend: We have entered the “era of the audio meme.”

This story was written by Charlotte Shane and recorded by Audm. To hear more audio stories from publications like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Tuesday, April 18, 2017

Tuesday, April 18, 2017

What did we learn about the newest member of the Supreme Court, Justice Neil Gorsuch, from his first day on the job? And why would a democratic country voluntarily make itself more authoritarian? Guests: Adam Liptak, our Supreme Court reporter; and Patrick Kingsley, a foreign correspondent based in Turkey. For more information on today’s episode, visit http://nyti.ms/2oryRGw. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

18 Huhti 201716min

Monday, April 17, 2017

Monday, April 17, 2017

Sabotage and diplomacy. A look at the two ways the United States is dealing with North Korea’s nuclear threat. Guests: David E. Sanger, the chief Washington correspondent for The New York Times who recently returned from Russia; Max Fisher and Amanda Taub, who write the Interpreter column. For more information on today’s episode, visit http://nyti.ms/2pAUgi2. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

17 Huhti 201722min

Friday, April 14, 2017

Friday, April 14, 2017

How do we reconcile unexpected American military action overseas with President Trump’s isolationist campaign rhetoric? Guests: Helene Cooper, a reporter in Washington who covers the Pentagon; Rick Perlstein, who writes for The Times Magazine. For more information on today’s episode, visit http://nyti.ms/2omilHM. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

14 Huhti 201726min

Thursday, April 13, 2017

Thursday, April 13, 2017

A week ago, President Trump was accused of being a tool of President Vladimir V. Putin. Now, he says ties with Moscow are at an all-time low. What is going on between the United States and Russia? Guest: David E. Sanger, who is currently in Moscow. For more information on today’s episode, visit http://nyti.ms/2pp7bqn. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

13 Huhti 201716min

Wednesday, April 12, 2017

Wednesday, April 12, 2017

The relationship between two key figures in the White House, Stephen K. Bannon and Jared Kushner, has deteriorated to the point of breakdown. Is Mr. Bannon in trouble? Guest: Jeremy W. Peters, who has been covering the story from Washington. For more information on today’s episode, visit http://nyti.ms/2osfGj3. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

12 Huhti 201717min

Tuesday, April 11, 2017

Tuesday, April 11, 2017

How did Bashar al-Assad, a mild-mannered ophthalmologist, become a ruler who uses chemical weapons against his own people? And why is President Trump rejecting Mr. Assad, even as he is embracing another Middle Eastern leader with a reputation for brutality. Guests: Ben Hubbard, who covers the Middle East for The Times; Rukmini Callimachi, who writes about the Islamic State. For more information on today’s episode, visit http://nyti.ms/2p79Cur. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

11 Huhti 201720min

Monday, April 10, 2017

Monday, April 10, 2017

Why President Trump’s decision to launch missiles into Syria is at odds with nearly everything he has said about Syria. Guest: Peter Baker, the chief White House correspondent. For more information on today’s episode, visit http://nyti.ms/2oU6HZq. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

10 Huhti 201712min

Friday, April 7, 2017

Friday, April 7, 2017

The United States has launched 59 tomahawk missiles at an air base in Syria — a swift and decisive response to the Syrian government’s chemical weapons attack this week. And we navigate a historic day in the Senate. Guests: Helene Cooper, the Pentagon correspondent for The New York Times; Jennifer Steinhauer, who covers Congress. For more information on today’s episode, visit http://nyti.ms/2oMOPPR. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

7 Huhti 201720min

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