The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”
The Daily18 Syys 2022

The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”

“Nobody’s gonna know. They’re gonna know.”

If you’ve been on TikTok in the past year, you’re most likely familiar with these two sentences, first drolly uttered in a post by TikTok creator Chris Gleason in 2020. The post has become a hit and has been viewed more than 14 million times.

But the sound is more famous than the video.

When uploading a video to TikTok, the creator has the option to make that video’s audio a “sound” that other users can easily use in their own videos — lip-syncing to it, adding more noise on top of it or treating it like a soundtrack. Gleason’s sound has been used in at least 336,000 other videos, to humorous, dramatic and sometimes eerie effect.

The journalist Charlotte Shane delves into the world of repurposed sounds, exploring how TikTok and other apps have enabled, as she writes in her recent article for The Times, “cross-user riffing and engagement, like quote-tweeting for audio.” She also considers “what makes a sound compelling beyond musical qualities or linguistic meaning.”

While “brainfeel” may be an apt buzzword for the sensation audio memes elicit, Ms. Shane writes, it is more than a mere trend: We have entered the “era of the audio meme.”

This story was written by Charlotte Shane and recorded by Audm. To hear more audio stories from publications like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Friday, Feb. 3, 2017

Friday, Feb. 3, 2017

The biggest story in sports meets the biggest story in politics. And a bloody mission in Yemen reminds us that a new administration doesn’t always mean a new start. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

3 Helmi 201716min

Thursday, Feb. 2, 2017

Thursday, Feb. 2, 2017

Who is influencing our new president’s views of Islam and radical Islamic terrorism? Are we seeing the beginning of a Tea Party for the Left? And why are its leaders looking to Republicans for inspiration? More on that — plus Beyoncé — on today’s show. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

2 Helmi 201722min

Wednesday, Feb. 1, 2017

Wednesday, Feb. 1, 2017

In a ceremony made for prime-time television, President Trump announced his Supreme Court nominee: Neil M. Gorsuch, a conservative judge with a sterling résumé. We spent the night at The New York Times talking with some of our most insightful colleagues about what the nomination means. We also get on the phone with the chief executive of Hobby Lobby, a company at the center of one of Judge Gorsuch’s most important cases. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

1 Helmi 201719min

Coming Soon: “The Daily”

Coming Soon: “The Daily”

This is how the news should sound. Fifteen minutes a day. Five days a week. Hosted by Michael Barbaro. Powered by New York Times journalism. Starting Feb. 1. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

17 Tammi 20173min

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