The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”
The Daily18 Syys 2022

The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”

“Nobody’s gonna know. They’re gonna know.”

If you’ve been on TikTok in the past year, you’re most likely familiar with these two sentences, first drolly uttered in a post by TikTok creator Chris Gleason in 2020. The post has become a hit and has been viewed more than 14 million times.

But the sound is more famous than the video.

When uploading a video to TikTok, the creator has the option to make that video’s audio a “sound” that other users can easily use in their own videos — lip-syncing to it, adding more noise on top of it or treating it like a soundtrack. Gleason’s sound has been used in at least 336,000 other videos, to humorous, dramatic and sometimes eerie effect.

The journalist Charlotte Shane delves into the world of repurposed sounds, exploring how TikTok and other apps have enabled, as she writes in her recent article for The Times, “cross-user riffing and engagement, like quote-tweeting for audio.” She also considers “what makes a sound compelling beyond musical qualities or linguistic meaning.”

While “brainfeel” may be an apt buzzword for the sensation audio memes elicit, Ms. Shane writes, it is more than a mere trend: We have entered the “era of the audio meme.”

This story was written by Charlotte Shane and recorded by Audm. To hear more audio stories from publications like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Tuesday, Feb. 21, 2017

Tuesday, Feb. 21, 2017

Who are the 500 private citizens with unprecedented access to President Trump on the weekends? And what is the “deep state”? Guests: Scott Shane, who has covered national security and the U.S. intelligence community for The Times for decades, and Nicholas Confessore and Maggie Haberman, who unmasked the secret list of Mar-a-Lago members. For more information on today’s episode, visit http://nyti.ms/2lEWRbt. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

21 Helmi 201720min

Friday, Feb. 17, 2017

Friday, Feb. 17, 2017

President Trump’s sprawling surprise news conference and the view from Russia. Guests: Jim Rutenberg, the media columnist for The New York Times; Neil MacFarquhar, The Times’s Moscow bureau chief. For more information on today’s episode, visit http://nyti.ms/2m6gM0O. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

17 Helmi 201718min

Thursday, Feb. 16, 2017

Thursday, Feb. 16, 2017

President Trump says peace in the Middle East does not require a two-state deal. What we know and what we don’t about the Trump campaign’s communication with Russia. And why did Republicans turn on Andrew Puzder? Guests: Mark Mazzetti; Alan Rappeport. For more information on today’s episode, visit http://nyti.ms/2m1BDRS. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

16 Helmi 201717min

Wednesday, Feb. 15, 2017

Wednesday, Feb. 15, 2017

From fateful call to resignation, the 47-day fall of President Trump’s national security adviser, Michael T. Flynn. We tell the whole story. Guest: Matthew Rosenberg, a national security reporter for The New York Times who has known Mr. Flynn for years. For more information on today’s episode, visit http://nyti.ms/2l7w8ls. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

15 Helmi 201717min

Tuesday, Feb. 14, 2017

Tuesday, Feb. 14, 2017

America and the Middle East in the Trump administration: deep, personal ties and an emerging plan for peace. Guests: Jodi Kantor, a reporter for The New York Times; Amanda Taub and Max Fisher, who write The Times’ Interpreter column. For more information on today’s episode, visit http://nyti.ms/2kFDqvC. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

14 Helmi 201720min

Monday, Feb. 13, 2017

Monday, Feb. 13, 2017

Where did Stephen Miller come from, and how will his views on immigration influence the presidency? Also, farmers torn between support for President Trump and fear that he might deport their employees. Guests: Glenn Thrush, White House correspondent for The New York Times; Caitlin Dickerson, a reporter for The Times; and Jeff Marchini, a radicchio farmer in California. For more information on today’s episode, visit http://nyti.ms/2kiWbsF. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

13 Helmi 201720min

Friday, Feb. 10, 2017

Friday, Feb. 10, 2017

Is President Trump’s travel ban headed to the Supreme Court? Did the boy in the photograph make it to America? Plus: your stories about living through history. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

10 Helmi 201720min

Thursday, Feb. 9. 2017

Thursday, Feb. 9. 2017

Is Senator Warren actually a danger to the Democratic party? And what does Trump’s election mean for the markets? We discuss. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

9 Helmi 201718min

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