Meta Ads Automation Problem: When Algorithms Fail Your Strategy

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your Google Ads Performance Max campaigns.Find or create placement reports for your Performance Max campaigns:https://bit.ly/39J0uYURelated Videos:😱 PROOF That Google Is Withholding Essential Data From Certain Users: https://youtu.be/l9ZGKSU25-Y🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data: https://youtu.be/aG9QNQdgRhs🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...

7 Kesä 20227min

With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns to start working, and what you should and shouldn't do before the learning phase.The 90-day guideline meant that we would typically have enough data to know whether or not the campaign would work long term. While there are inconsistencies with Google's statements on how long it takes for PMax campaigns to work, Kasim shares the official slides from Google with the information, backed up by our experience in running and studying numerous PMax campaigns.Hopefully, this episode will help you set expectations when running new Performance Max campaigns and will reduce losses from making edits on your campaign prematurely even before the learning phase is completed. 00:00 How long will Performance Max take to start working?00:52 Because of Performance Max, now there’s no timeline!02:18 Google wants 4-6 weeks for learning05:32 What Google Ads Help says right now on the learning process07:15 A failed PMax campaign experience10:32 Performance Max is hard for R&D businesses🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbi1xT1pDaDhqdmNTYjJFdTFvTG8wOVpPRW1rZ3xBQ3Jtc0trZVBnM2h5WkhLeEdlanZyNHIybzRCdTVBX0ZsVldlNEhSeHp4NUZsVkR3QlJmblZabHpWczc1cUF0b2lRdzBROXgzb2ZINUZ0czZlSjZpdlZGSVlRTnVLZHptUlhIdDNlekpETnVKaUVvTklFQ2hDQQ&q=https%3A%2F%2Fsol8.com%2Fgoogle-ads-for-ecomm.&v=yOYxV7KTit0" rel="noopener noreferrer"...

4 Kesä 202213min

In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many more!A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim and John directly in our Weekly Live Q&A Session.Catch them live every Friday at 1 PM PST.Watch Kasim and John reveal how you can use the Stair-Step Method to scale your Performance Max campaign in last week's 1-hour session, here: https://youtu.be/oP4JmGyBKCg 00:00 How to Scale a Performance Max Campaign with the best Google Ads strategists01:12 When to increase your Performance Max budget to scale your campaign03:15 Supplementary campaigns to run with Performance Max campaigns06:49 The importance of website optimization when scaling your PMax campaigns08:19 Other factors to consider when creating asset groups and audience signals10:38 Use your Performance Max insights tab data to find more of the right audiencesRelated Videos:💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc 🥷 Hacking Google Ads Performance Max:https://youtu.be/AlMRXaVTJ-Q 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs ❗️ Important Performance Max Update – Focusing on New Customers Only:https://youtu.be/Vv_-oO7Bbnk 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! <a href="https://www.youtube.com/watch?v=4Kcf-IHVbAw&t=0s" rel="noopener...

2 Kesä 202212min

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max01:29 Would you start running Performance Max directly on new accounts?04:00 Prerequisites for launching effective Performance Max campaigns11:27 PMax ad spend for campaigns replacing Smart Shopping13:07 Long sales page vs Shopify product page16:03 Can you pull your Performance Max listing groups metrics?17:15 Advantages and disadvantages of having one product per asset group20:22 Does Performance Max take from Smart Shopping?23:11 Factors to consider when running PMax for lead generation26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?30:56 What to do if Performance Max is crushing on YouTube but failing on Search31:34 Should you have a brand campaign?34:52 Why your DSA campaign with PMax isn't getting impressions35:38 Google Analytics vs GA438:00 Adding secondary conversion events for clicking/viewing various page elements41:21 Recommended product segmenting in PMax for an eCom fashion brand 44:16 When to cut back spend for an underperforming PMax campaign45:23 When to turn on Final URL expansion in Performance Max47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation48:55 How to introduce sales assets (events) in Performance Max50:50 Workarounds on PMax subdividing products to 100052:33 Will running a DSA campaign with tCPA help Performance Max?54:15 the best way to use the top performing audience segments insights55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?59:05 The best performing audience signals🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

31 Touko 20221h 1min

Selling PPC isn't hard! You just need to know two things...🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr... 6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:https://www.youtube.com/watch?v=H35uj...--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.If you're looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place! Don't forget to Subscribe!WOULD LIKE TO WORK WITH US?Visit our website to get to know us better and sign up for Free Action Plan - https://bit.ly/sol8-home⬇️ You can find us here ⬇️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutionseightLinkedIn: <a...

27 Touko 202213min

Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns.In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more!Related Videos:🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤐 Did Google Just Lie to Us About How Audience Signals Are Used in Performance Max? https://youtu.be/DMFevQA4P8M🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:<a...

26 Touko 202223min

We've seen Google prioritize some accounts when rolling out new features, that's normal. But this is the first time we've seen Google giving different rights to different users in the same account. Could this mean Google gives preferential treatment to specific users or agencies? Where does that leave advertisers who run their own ads? Listen to this episode to learn more.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer...

24 Touko 20225min

New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals.In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns01:23 What is Google Ads Performance Max and how did it change the advertising game?03:46 The best practices in setting up a Google Ads Performance Max campaign08:20 How PMax behaves on its own and with other campaigns12:31 PMax features were hoping for in future updates15:09 Is PMax the end of Google Ads agencies?🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Related videos:🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

20 Touko 202214min