Neil Patel Is WRONG About Performance Max and How It's Increasing Google's Revenue by 24%
In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns." If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.searchenginejournal.com/p...Neil Patel's blog on Performance Max:https://neilpatel.com/blog/performanc...🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
19 Touko 20227min
Google Killed AI-Generated Content, Don’t Let It Kill Your Campaigns!
If you're using GPT-3 and other content generators, this might be the time to revisit Google's Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google's partner sites.In an episode of the Google Search Central SEO office-hours hangout, John Mueller, Google's Search Advocate, took a stance against AI-generated content. John said that content from GPT-3 and other content generators are still considered AI-generated content and would still be classified as spam. And all the information has been laid out in the Webmaster guidelines from the beginning.As per the Google Search Central, AI-generated content include, but are not limited to:- Text that makes no sense to the reader but which may contain search keywords.- Text translated by an automated tool without human review or curation before publishing.- Text generated through automated processes, such as Markov chains.- Text generated using automated synonymizing or obfuscation techniques.- Text generated from scraping Atom/RSS feeds or search results.- Stitching or combining content from different web pages without adding sufficient value.Google says it classifies AI-generated content as ‘spam’: https://thenextweb.com/news/google-sa...Google SEO office-hours from April 1, 2022: https://youtu.be/Yx997SsiYlwWebmaster guidelines: https://developers.google.com/search/...Google's definition of automatically generated content:https://developers.google.com/search/...Jasper - AI writing assistant pricing:https://www.jasper.ai/pricing🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&t=0s" rel="noopener noreferrer"...
17 Touko 20225min
Get Your Performance Max Campaigns Back on Track Without Going Back to Square One | Livestream Replay
Here's the replay from this week's Live Q&A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where they share how to steer your PMax campaign back in the right direction without starting from zero, how PMax is driving massive amounts of profitability for Google, and many more! Weekly Live Q&A to scale your business with Google Ads Performance MaxThe recommended time for having tCPA/tROAS off before getting back when scaling The impacts of Performance Max on Google How to optimize Performance Max using Google Analytics Bidding for customers in Performance Max How your attribution model affects PMax Is Customer Match a good thing for PMax?Update on the Performance Max learning phase: it's not 90 days anymore!Enhanced conversions for lead generation campaignsTurning off asset groups with 3000 impressions but no clicksSolutions 8 private community update! Discover how Save IT In Ukraine can help you with your business today: https://saveit.in.ua/Performance Max for eCommerceHow to steer your PMax campaign back in the right direction without starting from zeroScaling your PMax campaigns with the best practices for asset groups, audience signals, listing groups, etc.Watch out for John's video about why you want brand inside PMax🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0dIOVFzZEhGX2ZtdXB6ZE9ycVZRb1NqcHZFZ3xBQ3Jtc0trSGRfNk9TTGh3bkQyaHAxUktZbFptWGZaTkdQcWFZeGQ0d0liY0xtMDA5UmlMOUY3a0Q3RFVLNmNkMjgzcmhkSUhEYXlpQkZPNHN3aXBKTzFIN0tJS0ZrRnN5WmJjWmVfc3B0b0RhbFJzSDRpMmFySQ&q=https%3A%2F%2Fsol8.com%2Fapply%2F&v=udOZUOKWxCQ" rel="noopener noreferrer"...
15 Touko 20221h 1min
Should You Run Brand Campaigns with Performance Max?
Why should I run a Brand campaign when I'm meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn't that eliminate the need for brand campaigns? Aren't brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max. After thorough data gathering and analysis, John presents three accounts in different industries to show how bidding on your brand while running PMax campaigns can help build brand awareness and increase new customer revenue, and so much more!The Importance of running Brand campaigns with Performance Max campaignsWhy should I pay for people who are already searching for my brand?Performance Max campaign increases brand awarenessGaining $25,000 conversion value and 6,000% ROAS in brand with PMaxPMax campaigns include your brand so why will you still run a proactive brand campaign?What happens when you're not running a brand campaign with PMax?But wait! Bidding on my brand name will just increase cost, right? How much are you willing to pay to impress on the right audience?If I bid on my brand, will it hurt my SEO?If I'm a small business owner, should I ignore brand and focus on new customer acquisition? How the attribution model affects your brand conversionsRelated Videos:Why You Absolutely MUST Run A Brand Campaign in Google Ads: https://youtu.be/SMH0z387w48 Help! My Competitor Is Bidding on My Brand Name in Google Ads: https://youtu.be/S69ZReN1b48Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: https://youtu.be/VnTzcTGJHcc🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
13 Touko 202235min
Get AMAZING Software Development and Help Ukraine at the Same Time
Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life.For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country's economy is suffering a severe downturn.Ivan and his friends, who themselves are also experiencing the hardships brought by the war, built Save IT In Ukraine.Save IT In Ukraine is an initiative to support Ukrainian IT specialists affected by the Ukrainian-Russian war by providing employment opportunities. With over ten expert developers and a waitlist of talented specialists, Save IT In Ukraine is ready to provide services such as web development, blockchain projects, mobile apps, custom build software, and much more.Why hire them? Not only will you get cost-effective and expert services — but for every new project, you are also helping Ukrainian professionals and their families get back to their normal life.Discover how Save IT In Ukraine can help you with your business today:https://saveit.in.ua/🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
11 Touko 202220min
Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY
The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It's the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes.Google support article about the new customer acquisition goal: https://support.google.com/google-ads...Related YouTube Videos:🤐 Google Confirms! New Performance Max Features to Watch Out For! Weekly Live Q&A: https://youtu.be/TUAwleH81Tk🏋️ How to Optimize Google Ads Performance Max for Lead Generation - Weekly Live Q&A https://youtu.be/u52OrEgrU7g 🧗 Performance Max Best Practices to Get Ahead of Your Competition NOW - Google Ads Live Q&A https://youtu.be/YTapfK2GXl4💣 Performance Max Secret Strategies Revealed: Weekly Live Q&A to Scale Your Business With Google Ads https://youtu.be/90VfroBREXQ🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
7 Touko 202210min
Sales Friction = Death (Get Out of Your Customers’ Way)
"The most important thing when it comes to sales isn't copywriting or advertising - is that you don't make it harder for people to buy from you. Have frictionless steps for them to convert themselves into customers. This episode is going to show you an example of sales friction in action and teach you some ways to avoid this and increase your sales.Sales friction is a fancy term for making it too hard for your customer to buy from you. It's one of the easiest ways to lose sales. Don't want to lose sales? Make it easier for people to buy!Related YouTube Videos:🧐 CRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion Experience: https://youtu.be/Ik7Gy8uZAbU🛒 The Importance of Conversion Rate Optimization (CRO) For eCommerce: https://youtu.be/UVFUWVI_8p0Collin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More! https://youtu.be/SOnETPodkMA🔻 Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max:https://youtu.be/HddwjMcQtnk💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2c🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...
5 Touko 20226min
The No. 1 Way to Increase ROAS for eCommerce & More Expert Tips From Chase Clymer of Electric Eye
Do you want to learn about how you can grow your eCommerce brand and reach new heights? In this episode, Kasim interviews Chase Clymer, the co-founder of Electric Eye, about the challenges faced by eCommerce stores, especially those just getting started in their journey. Chase also shares his top tips for finding success in eCommerce and how to better prepare your online business for the future.Chase knows what it takes to run an eCommerce store. He’s been at it since 2016 and he now specializes in helping eCommerce brands increase their sales with his agency, Electric Eye. He is also the host of the Honest Ecommerce podcast. It's a podcast committed to helping online store owners grow their business through honest advice. From building Shopify stores to managing client relations and growing a team, he is a true eCommerce expert. More about Chase Clymer and his work:Chase Clymer:https://www.chaseclymer.com/Electric Eye:https://electriceye.io/Honest Ecommerce:https://honestecommerce.co/The tools Kasim and Chase recommend:Billo for custom-made eCom videos:https://billo.app/?ref=regnhiNorthbeam:https://www.northbeam.io/Triple Whale: https://trytriplewhale.com/*Use the code ELECTRICEYE to get a discountHighLevel:<a...
3 Touko 202227min
