Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Syys 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Greatest Meetings Policy Ever

The Greatest Meetings Policy Ever

At The Lactation Network, anyone can opt out of any meeting. Why? Because CEO Sarah Kellogg Neff has a philosophy about meetings and company culture — and you need to hear it. Learn more about your ad...

31 Heinä 202340min

Why More Creative People Should Be In Leadership Roles

Why More Creative People Should Be In Leadership Roles

Advertising legend David Droga, founder of Droga5 and now head of Accenture Song, explains why there should be more creatives in the C-suite — and why creatives should start seeing themselves as busin...

24 Heinä 202335min

Prepare for the Worst With "The Flexible Method"

Prepare for the Worst With "The Flexible Method"

Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Heinä 202323min

How to Make Customers 28% Happier!

How to Make Customers 28% Happier!

Multiple studies prove it: Sustainable products make people happier, and inspire them to spend more money. We go through the research with Thomas McKinlay of Ariyh.com. Sponsor: Paper & Packaging Bo...

10 Heinä 202321min

How to Speak and Be Truly Understood

How to Speak and Be Truly Understood

What you say is important, but how you say it matters even more. Tone coach Marshall Davis Jones, author of the new book "Tonal Influence", explains how to master the meaning behind your words. Learn ...

3 Heinä 202335min

Why LinkedIn Doesn't Want You Going "Viral"

Why LinkedIn Doesn't Want You Going "Viral"

LinkedIn has made some big changes to its algorithm. So what kind of posts does the system now reward? LinkedIn editor in chief Dan Roth and director of product Alice Xiong walk us through it. Learn m...

27 Kesä 202348min

Find Meaningful Work in a Post-Career World

Find Meaningful Work in a Post-Career World

How do you find meaningful work? Start by recognizing what is meaningful. Bruce Feiler, author of "The Search", breaks down the lies we tell ourselves about work, the many different jobs we have, and ...

19 Kesä 202323min

Everything You Know About Dieting Is Wrong

Everything You Know About Dieting Is Wrong

Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Kesä 202325min

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