Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Syys 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Write Emails That People Actually Open

Write Emails That People Actually Open

Expert copywriter Laura Belgray explains what you're doing wrong in your emails (and especially your newsletters), and how a few simple changes can boost open rates and engagement. Laura's copywriting...

5 Kesä 202332min

Running Ads Inside Fortune Cookies?

Running Ads Inside Fortune Cookies?

Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Touko 202323min

When Someone Has More Power Than You

When Someone Has More Power Than You

How do you navigate tricky power dynamics at work? Leadership consultant (and author of the new book "Quick Confidence") Selena Rezvani has the answer. And it all starts by working with the person... ...

22 Touko 202331min

How to Talk About Hard Things

How to Talk About Hard Things

Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Touko 202333min

How to Catch and Hold Someone's Attention

How to Catch and Hold Someone's Attention

In this special 300th episode, Jason reveals some of the biggest lessons he's learned in communications — including a fascinating shift in podcasting, how to build a newsletter people really want to r...

8 Touko 202336min

"I Feel Behind in My Career. Help!"

"I Feel Behind in My Career. Help!"

This episode turns into a Sliding Doors special. Jason talks to a former colleague from 20 years ago, whose career didn't turn out the way he hoped for, and then offers advice on how to play catch up....

1 Touko 202333min

Why, Like, It's Good to Use Words Like "Like"

Why, Like, It's Good to Use Words Like "Like"

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Huhti 202332min

Are You Too Curious For A Traditional Career?

Are You Too Curious For A Traditional Career?

You don't want to be locked down. You'd rather have multiple sources of income. But how? Eloise Skinner, author of the new book "But Are You Alive?", explains. Our sponsors: Sunday - Get 20% off ...

17 Huhti 202339min

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