Why High Prices Make You More Competitive

Why High Prices Make You More Competitive

Most businesses look for ways to offer the cheapest prices in the market. Having special promotional Sales and discounting prices are commonplace tactics used to retain customers and attract new ones.But it’s a flawed long term strategy. The emphasis should be on ADDING VALUE and customer benefits to support the HIGHEST (not lowest) prices in the market.

Competing on the basis of low prices (unless the business is large enough to have economies of scale and scope) defines the commodity game which results in low margins and minimum long term profitability.In this episode I discuss why premium pricing should be the goal of every business and the actions business leaders can take to get there.

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Screw The Perfect Plan; Launch & Iterate

Screw The Perfect Plan; Launch & Iterate

Screw the Perfect Plan; Launch and Iterate🚀💼 Roy Osing spills his secrets to building a billion-dollar sales force! Focus on execution over perfection with these key questions: ▪️ What are your grow...

30 Kesä 202542min

How to Create “Rave-worthy” Experiences

How to Create “Rave-worthy” Experiences

🌟 Be Memorable With Dazzling Service 🌟 🚀 Too many companies focus on the products they provide.They tinker with the price, and they highlight the features. 💡 But here’s the problem: It’s harder th...

16 Kesä 202511min

What is The BE DiFFERENT Story?

What is The BE DiFFERENT Story?

What’s the story behind BE DiFFERENT or be dead?What’s it all about and why is it so important to businesses today?Check this episode out for the “skinny”…

5 Kesä 20253min

Trailblazer of Different Thinking

Trailblazer of Different Thinking

The Trailblazer of Different Thinking “Welcome to a new edition of the Famous Interviews with Joe Dimino series .. In this episode, we talk with The Trailblazer of Different Thinking Roy Osing.We caug...

2 Kesä 202525min

The Advantage Execution Has Over Planning

The Advantage Execution Has Over Planning

How does flawless execution give an organization a competitive advantage?Listen in to the simplicity of it all!Advantage doesn’t come from the WORDS on your strategy document.It comes from the ACTIONS...

22 Touko 20253min

How To Be The ONLY Game In Town

How To Be The ONLY Game In Town

“How to be The ONLY Game in TownIn this episode, Roy shares how he took a business from startup to $1billion in sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STA...

19 Touko 202556min

How To Use Emotion To Grow

How To Use Emotion To Grow

What 3 things should a business leader focus on if they want to grow their business?Listen in and discover the gems that were at play every step along the way to A BILLION IN SALES!

8 Touko 20253min

Hard To Believe Leadership

Hard To Believe Leadership

Hard To Believe Leadership.“Check out these 11 simple truisms from business growth icon Roy Osing that make successful leadership…▪️Informality breeds trust.▪️Simplicity attracts followers.▪️The front...

5 Touko 202549min

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