Stand Out or Be DONE

Stand Out or Be DONE

How to Stand Out From the Crowd


“The small business viking, Roy Osing, discusses what business owners can do to thrive.


His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing.

With a billion businesses to choose from, how does a company differentiate themselves in the market?


Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’.

He encourages companies to think about what they’re truly “ONLY” at, what’s unique about them.

He says if you can’t figure that out, your business is as good as dead.


Every company should be able to fill in the blank of: “We are the ONLY ones who…”. That statement will definitively tell people why they should do business with you over another company.


However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.” — Luigi & Matt, Hosts, The Liquid Lunch Project Podcast


What You’ll Learn in This Episode:

▪️The biggest challenge that businesses are facing.

▪️What 3 questions every business owner should be asking.

▪️How to develop an executable game plan.

▪️What it means to be truly innovative.


Jaksot(129)

💦 Splash - Dumb Rules

💦 Splash - Dumb Rules

Splashes…💦 Dumb Rules: A Definition of The One Thing That Destroys Customer Loyalty.💦 The Action Plan to Destroy The Rules and Policies That Drive Customers to Your Competition.

19 Huhti 20242min

How to Achieve Entrepreneurial Success

How to Achieve Entrepreneurial Success

“In this Chasing Happiness episode, we strip the layers of a journey that transformed a startup into a billion-dollar powerhouse.RoyOsing, a maverick in the business world, shares his unfiltered, raw ...

15 Huhti 202434min

💦 Splash - Achieving

💦 Splash - Achieving

Splashes…💦 If A Person Hasn’t ACHIEVED Anything, They’re Not a Worthy Mentor.💦 Pain is a Strategic Concept. If You Can’t Work Through it You Won’t Change anything.

12 Huhti 20242min

The Power of Differentiation

The Power of Differentiation

“I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and pe...

8 Huhti 202434min

💦 Splash - The Prize

💦 Splash - The Prize

Splash…💦 To Win, Keep Your Eyes On The Prize.💦 Keep Your Promises To Your Customers + Dazzle ‘em With How They Feel = Loyal Fans For Life.

5 Huhti 20243min

Why a Short Term Focus is Vital

Why a Short Term Focus is Vital

Most businesses think they need to take a long term strategic view; they’ve been ‘taught’ to look at where they need to be 5 years from now. The problem is that a long term planning horizon makes it e...

1 Huhti 202427min

💦 Splash - School’s Out

💦 Splash - School’s Out

Splashes…💦 School Does a Great Job of Keeping Young People In The Crowd of Conformists.💦 There’s Money at the End of The Contrarian Rainbow.

29 Maalis 20243min

Guaranteed Ways To Double Your Business Performance

Guaranteed Ways To Double Your Business Performance

In my experience, strong top line sales is always the bellwether of amazing performance. Fast growing sales revenue shows that people believe the organization’s value proposition and they commit thems...

25 Maalis 202421min

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